Jennifer Denney is obsessed with measurement and marketing data. She believes you can't improve what you don't measure. But there are a lot of challenges for marketers right now, as they try to measure the effectiveness of a particular type of marketing, Recent changes from Apple have cut off all apps from being able to know what happens after you click on a ad and leave their site. And there is more data loss coming in July 2023 with the changes to Google Analytics.
Trying to map individual customers to individual campaigns or attribution is going to be harder than ever to figure out. So marketers who have been obsessed with trying to attribute marketing to one data source or another are going to be frustrated, and Jennifer thinks that logic was flawed even before the changes.
Consider this: It wasn't the last beer that you drank that got you drunk, it's all the beers. And it's the same way in marketing, you need to look at the interactions of all your marketing, recognizing the cumulative effect of your efforts.
#953 Create Human Centered Content
#952 What Will Your Offer Web Visitors?
#951 Strategic Marketing
#950 -Sales Stories
#949 Write Yourself a Letter
948 A New Take on PPC
#947 Selling the Dream
#946 Burn the Boat
#945 Why Do Storytellers Have More Fun?
#944 - Absolute Marketing
#943 - A Good CTA Drives Action
#942 Leverage Other People’s Platforms
#941 Lessons from a Lifelong Networker
#940 - The Conversion Form - Where the Magic Happens
#939 Build Your LinkedIn Brand
938 -Use a Quiz to Find Your Best Prospects .
#937 Build Better Landing Pages
#936 The Multipurpose Business Plan
#935 How to Raise Your Price
#934 Face the Day
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips