Fake news is all around us.
Turn on the TV. Listen to the radio. Read the newspaper.
Liars, cheaters and stealers abound.
Who knows who and what to believe anymore?
That’s why it’s more important than ever for businesses and brands to have candid conversations with their connections and constituents.
Honesty has always been the best policy, but today the truth will set you far apart from the competition and the clutter.
Today, the more transparent, authentic and immediate you are, the more successful you will be in business.
Use social media to engage with your audience as human beings, not logos and corporate colors.
Use Twitter, Facebook, Instagram, LinkedIn and the like to establish long-lasting, mutually-beneficial relationships with your customers and prospects.
Keeping it real as never been more important if you want to succeed as a marketing, advertising or PR professional.
If I Were a Business or a Brand with the Budget
The Tree That Falls in the Woods
What Can You Do for Social Media?
New Belgium Brewing‘s Torched Earth Ale
Ubiquity, Frequency and Quality on Social Media
Satisfying Your Audience‘s Needs, Wants and Demands
Preach Like Chynna
Twitter Spaces, Customer Experience and More with Brian Hurst
The Four Ps of Marketing
Authenticity on Social Media
Jump on the Social Media Bandwagon Before It's Too Late
Marketing, Social Media, Healthcare and Teaching with James Gardner
Put More Emphasis on the Social in Social Media
Marketing is Every Employee's Job
PR and Corporate Communications with Maura FitzGerald
The Language of Global Marketing with Wendy Pease
The Free Offer Works Wonders
Marketing Isn't Difficult
The Social in Social Media
Involve Your Audience as a Marketer
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