The Fractional C-Suite Retreat
Business:Marketing
Michael Carter is a Fractional CMO at yorCMO. He’s a lifelong marketer of technology products and services. Michael is a sought after conference speaker, published author. He sees how marketing has changed over the years and noticed that the c-suite level is slow to adapt to these changes. Michael sits down with host Joseph Frost to talk about marketing strategies and how other members of the c-suite can make their marketing direction better.
Takeaways
Quote of the Show:
3:16 The last 10 years of my career has been conferences. They cost an enormous amount of money. It was always very difficult to understand any kind of one-to-one out of what came out of that and you sent 12 sales guys and you buy some booth space and a sponsorship, and then, you know, $40,000 later, you're not sure what you got for your money or in some cases far more money than that.”
Links
Ways to Tune In
Creating Cultural Moments - Neil Emeigh - Fractional C-Suite Retreat - Episode # 43
Starting With People - Garrick Villaume - Fractional C-Suite Retreat - Episode # 42
Celebrating 40 Episodes - Fractional C-Suite Retreat - Episode # 41
Strengthening Your Franchise - Brandon Cullen - Fractional C-Suite Retreat - Episode # 040
Branding From Within - Charles Internicola - Fractional C-Suite Retreat - Episode # 039
Training Sellers for Success - Karl Schaphorst - Fractional C-Suite Retreat - Episode # 38
Creating Change From Within - Mike Irving - Fractional C-Suite Retreat - Episode # 37
Building Online Communities - Simon Chappuzeau - Fractional C-Suite Retreat - Episode # 36
Selling Your Brand - Bertus Albertse - Fractional C-Suite Retreat - Episode # 35
Getting The Unsaid Said - Steven Gaffney - Fractional C-Suite Retreat - Episode # 34
The Human On The Other Side - Casey Cheshire - Fractional C-Suite Retreat - Episode # 33
Engaging With Your Brand - Andrea Sok - Fractional C-Suite Retreat - Episode # 32
Building a Global Workforce - Trevor Turnbull - Fractional C-Suite Retreat - Episode #31
Setting up for success in a Hybrid world - Harrison Ryder - Fractional C-Suite Retreat - Episode #30
Modern Day Marketing - Fractional C-Suite Retreat - Episode # 028
Keep Moving Forward - Fractional C-Suite Retreat - Episode # 027
Putting Culture First - Fractional C-Suite Retreat - Episode # 026
Relentless Leadership - Fractional C-Suite Retreat - Episode # 025
Acting on Accountability - Fractional C-Suite Retreat - Episode # 024
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