Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
In this Thinking Ahead podcast, Trevor Godman from GfK UK discusses the latest findings from the annual Smart Home survey. Now in its seventh year, this collaboration with techUK delves into consumer awareness and interest, ownership and usage of a range of connected or ‘smart’ home products. This is an extensive piece of work, so in this 15-minute conversation, we focus on three key highlights: market growth and what’s driving it, what we can learn from the success of smart doorbells, and expectations around energy saving.
The Art of Digital Ad Targeting
How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights
Changes in lifestyles & behaviors following COVID-19
Is Sustainability still important in uncertain times?
How American Consumers are Handling the COVID-19 Outbreak
Today's Cannabis Consumers: Understanding Their Needs, Concerns, and Purchases
Understanding CBD Consumers
Coronavirus: Tracking its impact on brands & consumers
The "dark" side of the marketing
Future of Retail: The Impact of Technology
Why are we still talking about Millennials?
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