Doug Ricketts, Marketing Operations and Chief of Staff, joins the show to talk about some of the marketing operations initiatives he's focusing on at Ellie Mae. Since leaving Ellie Mae in 2007, a lot has changed and I ask Doug to share how the company has transformed over the last eleven years into the marketing operations powerhouse that it is today. Tune into this episode as we also cover how to set goals and define success for lower-funnel initiatives and talk about how to promote greater product adoption and decrease attrition. Doug also goes into detail about his role and responsibilities, how the marketing team at Ellie Mae is structured, and his process for evaluating and implementing new marketing technologies.
#97 Creating Customers with Word of Mouth
#96 Making Your Marketing Communication More Personalized
#95 Understanding the Dynamic Between Sales and Marketing
#94 Gaining Massive Attention with Real-Time Marketing
#93 AI and Marketing: What the Future Looks Like
#92 MarTech Monday: Leveraging the Power of Intent Data
#91 Creating Frictionless Content Experiences with PathFactory
#90 How a $6 Billion Company Undergoes Digital Transformation
#89 Going into Battle: Leveraging Feedback to Build Strong Relationships
#88 Looking to the Future: Embracing Change and Digital Transformation
#87 Creating Agents of Change (Part 1)
#86 Alternative Ways to Combat CRM Adoption
#85 Prioritizing Leads with Lead Scoring
#84 MarTech Monday: Engaging Leads with Artificial Intelligence
#83 Centralized or Decentralized: How to Structure Your Demand Center
#82 The Billion Dollar Man: An Interview with Russ Artzt
#80 CMO Insights: How to Build a Powerful Brand Experience
#79 MarTech Monday: Breaking the Cycle of Dirty Data with ReachForce
#78 Driven to Success
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