Doug Ricketts, Marketing Operations and Chief of Staff, joins the show to talk about some of the marketing operations initiatives he's focusing on at Ellie Mae. Since leaving Ellie Mae in 2007, a lot has changed and I ask Doug to share how the company has transformed over the last eleven years into the marketing operations powerhouse that it is today. Tune into this episode as we also cover how to set goals and define success for lower-funnel initiatives and talk about how to promote greater product adoption and decrease attrition. Doug also goes into detail about his role and responsibilities, how the marketing team at Ellie Mae is structured, and his process for evaluating and implementing new marketing technologies.
#149 Fireside Chat with Marketo Champion Darrell Alfonso, Amazon
#148 Inside Marketing Operations at DemandGen with Sabrina Killian
#147 2020: The Year of Digital Transformation with Rob Bonham
#146 Using AI to Automate Key Marketing Functions
#145 Why SDRs Should Report to Marketing
#144 Driving Pipeline with ABM
#143 How Marketo Does Demand Generation
#142 Career Lessons From an Accomplished CMO
#141 10 Things Marketers Should Know Before Getting into SaaS Marketing ft. Dan Frohnen
#140 An Open Discussion on the Future of Marketing with Jon Miller
#139 How to Lead a Major Marketing Automation Migration with Naomi Liu of EFI
#138 How ABM has Become Synonymous with B2B Marketing
#137 How to Build a Successful Demand Generation Strategy
#136 Finding Happiness in Your Personal and Professional Life
#135 How to Operate as a Lean Marketing Team
#134 Flex Marketing: A New Model for Maximizing Marketing Spend
#133 Applying B2C Influencer Marketing for B2B
#132 Video Marketing Tips, Trends, and Strategies
#131 Should you be a Marketer at a Startup?
#130 What's on the Minds of Marketers These Days?
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