What role should marketing play the sales cycle? “Every role,” says David "Rev" Ciancio, Head of Revenue Marketing at Branded Strategic Marketing. Rev and host Chris Smith take a new approach this week and look at sales leadership from a marketing perspective, exploring how marketing and sales can work together to acquire and retain customers.
Rev realized sales wasn’t his calling early in his career. He wasn’t a bad salesman, but much preferred coaching other members of his team and looking at the big picture. He used his experience in sales to jump into marketing strategy, and has been working to integrate the marketing and sales departments in every company he’s worked for since.
Rev offers actionable steps to build a strong relationship between marketing and sales teams, with a focus on every step in the process from lead generation to customer retention. From co-writing sales sequences to encouraging sales teams to guide marketing content, Rev has solutions that you can implement tomorrow to get great results.
Quotes:
Links:
https://www.brandedstrategic.com/
https://www.linkedin.com/company/branded-strategic/
https://www.linkedin.com/in/revciancio/
Empellor CRM Website
chris.smith@empellorcrm.com
Empellor CRM LinkedIn
Podcast production and show notes provided by FIRESIDE Marketing
Amy Walther, Hire the Go Getter
Jamie Shanks, Self-Discover A New Way
Donna Serdula, What Does Your Profile Say About You?
Frank Cespedes, Sales Management That Works
Melissa Matthews, Look For The Uncomfortable
Russell Brown, Build Deeper Sales Relationships
Rhonda Petit, The Spirit of Selling
Dale Merrill, Strikingly Different Selling
John McDonnell, How To Make The Leap
Andy Paul, Sell Without Selling Out
Greg Coonley, Put Forth A Great Product
Paul Steinmetz, Walking A Fine Line
Laura Cavanaugh, Complete the Sales Cycle
Aaron Paul, Good Things Are Rarely Cheap and Cheap Things Are Rarely Good
Joel Stevenson, Build A Selling Skillset
Sophia Kim, Be Like Water
James Koenig, The Curbside Prep: Show Up with a Plan
Jason Cutter, Selling with Authentic Persuasion
Isaac Kuhlman, Know Your Customer‘s Why: Amazon Brand Developing
Kevin Snow, Burning Through Lead
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Experts of Experience