On this episode, we are joined by Ryan Chute of Wizard of Ads.
Ryan has been with Wizard of Ads since 2017 and has been on on the podcast before!
Ryan breaks down how to create an effective radio ad:
How to track the data and leads brought in from a radio ad and the importance of branding.
Ryan notes that when you want someone to remember something, "sing it!"
Ryan and Eric wrap up the episode by talking about the ROI in your branding as well as charging a premium price for convenience.
You Have to Set the Hook
The Importance of Call by Call Management
Ways to Avoid Wasting Ad Spend This Summer
Continuing to Train Your Technicians in the Summer
Maximizing Your In-House & Outsourced Marketing Efforts
Simple Ways to Improve Technician Recruitment
Questions To Ask When Hiring a Marketing Agency
Growing Your HVAC Business Through Acquisitions
How to Build a Thriving HVAC Business in 2022
The Importance of Knowing Your Numbers
Strategies for Managing Busy Season Demand
Spring HVAC Strategies to get the Phone Ringing
Marketing Made Simple: Back to the Basics
How to Create A Successful Marketing Campaign
The Importance of Having a Website That Can Scale
Strategies for Re-Engaging Your Existing Customer Base
How to Make the Most of Your Marketing Budget This Year
Increasing HVAC Sales by Giving Your Customers Choices
How To Strategically Plan for Success in 2022
How to Busy During the Shoulder Season
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