Meet Mickey Anderson, a marketing guru and the founder of 90 Day Campaigns, a top-notch marketing agency located in Ottawa, Ontario, Canada.
With her extensive experience in B2B marketing, Mickey has mastered the art of simplifying complex marketing strategies and making them accessible to all.
Mickey's expertise lies in customer-focused marketing and firmly believes that understanding and catering to the needs of your target audience is the key to success.
Join us on this episode of Beyond Clean With ACE as we dive into the world of customer-focused marketing with the one and only Mickey Anderson.
The key moments in this episode are:
00:00:00 - Understanding the Importance of Focusing on the Customer
00:03:03 - The Value of Long-Term Planning in Marketing
00:04:50 - The Power of Metaphors and Analogies in Marketing
00:06:42 - The Pitfall of Copying Others in Marketing
00:09:52 - Unexpected Cleaning Experiences
00:13:46 - The Importance of Protecting Assets and Creating an Amazing Experience
00:14:57 - The Importance of Understanding Why
00:17:14 - Knowing Your Target Audience and Their Expectations
00:18:59 - Helping Customers Discover Their Own Strengths
00:20:05 - The Importance of a Balanced Marketing Strategy
00:26:58 - The Importance of Growth
00:27:43 - Change of Plans for Vegas
00:29:49 - Engaging with Listeners
00:31:29 - Audience Input
00:32:29 - Reflecting on the Year
Connect with Mickey here: https://www.heymickeyanderson.com/
WEBSITES
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ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ SOCIAL
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#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
BCWA S4:E34 Kevin Chow VP Member Development at Triple S talks about distribution challenges.
BCWA S4:E33 Dave talks chemicals and measuring outcomes.
BCWA S4:E32 A clip from the LIVE remote learning class - Accredited Infection Prevention Expert 4.2.20
BCWA S4:E31 Accredited Infection Prevention Expert certification class.
BCWA S4:E31 David Reimann with Victory Innovations talks about infection prevention and technology.
BCWA S4:E30 Don Tracy with GEM Supply talks about the challenges of distribution during the COVID-19 pandemic.
BCWA S4:E29 Mo Bashar is a BSC in Kansas CIty - challenges from the Frontline!
BCWA S4:E28 Dave does a review of the questions/conversations of the week.
BCWA S4:E27 Joel Craddock from Docs Facility Services is talking about staying safe at home and work.
BCWA S4:E26 Darrel Hicks joins Dave to talk about professional certifications and best practices for infection prevention.
BCWA S4:E25 Dave is LIVE explaining the Rock Star Custodian Motivational Program
BCWA S4:E24 Ask Dave - talking about certifications, protocols, chemical application and processes.
BCWA S4:E23 Dave talks about First Responder Monday, what to do to protect yourself.
BCWA S4:E22 Dave is LIVE on a Sunday afternoon - IF YOU'RE GOING TO DO IT, DO IT RIGHT!
BCWA S4:E21 ASK Dave is taking questions LIVE every afternoon at 1 PM Eastern.
BCWA S4:E20 Ask Dave is LIVE with Bill Fellows taking questions about safety and infection prevention.
BCWA S4:E19 Dr. Aaron joins Dave this afternoon talking about COVID and behaviors.
BCWA S4:E18 Dave is taking questions LIVE every afternoon at 1 PM Eastern.
BCWA S4:E16 Bobby Zagers with GEM Supply talks with Dave about COVID-19 and the challenges of distribution.
BCWA S4:E17 Graeme Marsh from Z-Bioscience joins Dave talking about probiotic cleaning.
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