Meet Mickey Anderson, a marketing guru and the founder of 90 Day Campaigns, a top-notch marketing agency located in Ottawa, Ontario, Canada.
With her extensive experience in B2B marketing, Mickey has mastered the art of simplifying complex marketing strategies and making them accessible to all.
Mickey's expertise lies in customer-focused marketing and firmly believes that understanding and catering to the needs of your target audience is the key to success.
Join us on this episode of Beyond Clean With ACE as we dive into the world of customer-focused marketing with the one and only Mickey Anderson.
The key moments in this episode are:
00:00:00 - Understanding the Importance of Focusing on the Customer
00:03:03 - The Value of Long-Term Planning in Marketing
00:04:50 - The Power of Metaphors and Analogies in Marketing
00:06:42 - The Pitfall of Copying Others in Marketing
00:09:52 - Unexpected Cleaning Experiences
00:13:46 - The Importance of Protecting Assets and Creating an Amazing Experience
00:14:57 - The Importance of Understanding Why
00:17:14 - Knowing Your Target Audience and Their Expectations
00:18:59 - Helping Customers Discover Their Own Strengths
00:20:05 - The Importance of a Balanced Marketing Strategy
00:26:58 - The Importance of Growth
00:27:43 - Change of Plans for Vegas
00:29:49 - Engaging with Listeners
00:31:29 - Audience Input
00:32:29 - Reflecting on the Year
Connect with Mickey here: https://www.heymickeyanderson.com/
WEBSITES
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ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ SOCIAL
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#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
BCWA S3:E20 Sean DeVore is LIVE talking about Luxury Vinyl flooring.
BCWA S3:E19 Jeff Gargas with TeachBetter.com talks with Dave about communication, engagement, generations…oh and cleaning!
BCWA S3:E18 Brian Consolino is on with Dave to talk about what Jan/San distributors can expect when they partner with the Academy.
BCWA S3:E17 Mike Seebeck and Dave talk about the FSMPA conference and what distributors can gain from working with the Academy.
BCWA S3:E16 Aaron is back talking about motivating individuals by finding out what is key to them, then what is key to us.
BCWA S3:E15 - Dan Wagner with Triple S is on the show to talk about his favorites; The Power of Clean and now,The Power of Why.
BCWA S3:E14 - Dr. Aaron Buchko and Dave had more to talk about in this continuation from last show. Listen to find out the first, two and three most important words in management.
BCWA S3:E13 - Dr. Aaron Buchko joins Dave while on vacation at Disney to talk about learning, gamification and much more. (Please pardon the background noise as they are by the pool)
S3:E01 - In this first episode of 2019, Raphel with Talbot House Solutions tells Dave about the affect the partnership with the Academy is having on the homeless in their shelter.
S3:E02 - David Swindle ll in his first podcast talks about the virtual world of technology and the cleaning industry.
S3:E4 - Jen with Earthlabs stops by to talk healthy cleaning agents.
S3:E5 - Heidi Wilcox on LinkedIn says, "The Only Green Cleaning & Public Health Infection Control Expert You Will Need! Practical & Effective Solutions for EVS!"
S3:E7 - Chris Croy comes on the show and lets us in on his family's newest adventure.
S3:E8 - Dan Weltin, Editor in Chief for Contracting Profits talks about the Clean Buildings Expo and the Rock Star program.
S3:E9 - Dave just thought he would catch you up on what is happening at the Academy.
S3:E10 - Jeff Beals, an international speaker talks with Dave about sales and self branding.
S3:E11 - Denise & Willard with the University of Maryland share their experience with the Rock Star program.
S3:E12 - Bobby Zagers joins Dave to talk restrooms and what the Academy is doing this month.
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