In the mid 1980s, the average time that passed before you would hear the vocals on any radio song was 23 seconds.
Today, that number has dropped to just 5 seconds.
The music industry is adapting to our shorter attention span, which averages 1 second less than a goldfish.
They understand that attention is a scarce commodity, and you have to get to the goods quickly if you want people to hear your message.
The same goes for digital marketers who want to capture their audience’s attention and convert at faster rates.
My guest on today’s episode is Hubert Léveillé Gauvin, a doctoral student in music theory at The Ohio State University.
He analyzed the Billboard’s top 10 songs over the last 30 years and made some fascinating discoveries as they relate to attention span, and how marketers need to adjust to stay competitive.
Press play to listen to the full episode!
Ep. 280: 3 Ways Video Optimizes Your Sales Process
Ep. 279: Behind The Scenes Before We Shoot A Commercial
Ep. 278: Who Gets Hired?
Ep.277: Using Video To Close More Late Stage Prospects
Ep.276: Identifying What Makes you STOP
Ep.275: Eliminate Confusion + More Clarity = More Revenue
Ep. 274: How Far Down the Rabbit Hole Do Prospects Go?
Ep. 273: Discover the Architecture of a Customer Journey Page
Ep.272: The WireBuzz Momentum Method
Ep. 271: The Common Phrase You Should Never Use
Ep. 270: Abundance & Appreciation
Ep. 269: How Challenger Brands Create Advantages Over Their Market Leader
Ep. 268: Which Types Of Videos You Should Invest More Money Into
Ep. 267: How To Market A Boring Product
Ep. 266: When Legal Wins, Marketing Loses
Ep. 265: Winning Covid & Retaining your Gains
Ep. 264: Your Content Needs To Be Personal And Relevant
Ep. 263: When "No" Means "Not Yet"
Ep. 262: Netflix Phenomenon: What your Business Can Learn
Ep. 261: Develop Your Likeability & Inject it into Every Interaction
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