In the mid 1980s, the average time that passed before you would hear the vocals on any radio song was 23 seconds.
Today, that number has dropped to just 5 seconds.
The music industry is adapting to our shorter attention span, which averages 1 second less than a goldfish.
They understand that attention is a scarce commodity, and you have to get to the goods quickly if you want people to hear your message.
The same goes for digital marketers who want to capture their audience’s attention and convert at faster rates.
My guest on today’s episode is Hubert Léveillé Gauvin, a doctoral student in music theory at The Ohio State University.
He analyzed the Billboard’s top 10 songs over the last 30 years and made some fascinating discoveries as they relate to attention span, and how marketers need to adjust to stay competitive.
Press play to listen to the full episode!
Ep. 260: The Most Important Day Of My Life
Ep. 259: Your Business Needs To Use Stories! Why + How
Ep. 258: Answering the WireBuzz Phone During the Pandemic
Ep. 257: Why You Should Add Pricing To Your Website
Ep. 256: Grow Your Business Through Excellent Customer Service
Ep. 255: How to Optimize Email & Voicemail for Better Results
Ep. 254: Removing Your Limiting Beliefs
Ep. 253: The Role Of The Modern CEO
Ep. 252: How To Develop The Best Version Of Yourself
Ep. 251: 5G Will Transform Sales & Marketing Teams For Ever!
Ep. 250: How WireBuzz Became One Of The Fastest Growing Companies in America
Bonus: Todd Speaks With Author of "Friday Forward," Robert Glazier
Ep. 249: How To Use Video To Become Your Prospect's Trusted Advisor
Ep. 248: How To Pivot Your Business To Profit
Ep. 247: How To Use Video Marketing To Win The White House
Ep. 246: Using Video To Retain Your Existing Customers
Ep. 245: Increase Lead Gen Using LinkedIn Sales Navigator With Brynne Tillman
Ep. 244: How To Use Video To Start Making Money Immediately
Bonus Episode: Overcoming Adversity with Jim Huffman
Ep. 243: Learn How To Use LinkedIn's Lead Gen Form And Video Ads
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