This week we hear from Bonnie Kintzer, CEO of Trusted Media Brands - which includes brands like FailArmy, Family Handyman, and Reader’s Digest. She tells us about the opportunities she saw to turn around the company when it was facing bankruptcy in 2013, how the business has weathered some of the storms of the past decade, and why she thinks it’s vital to focus on where the audiences are regardless of platform algorithms. She also explains why a 're-start-up' mentality helped TMB get ahead.
In the news roundup the team debates why it's so difficult to find common ground on discussions of platforms paying publishers directly, and asks if Google not serving news to Canadian consumers will shift the dial on those arguments. Did you know Elon Musk has a Brummie accent?
Platformer founder Casey Newton on going solo with a paid newsletter covering the tech giants
Lessons from award-winning publisher podcasts: The Spin’s Geoff Jein
The Week Junior Editor in Chief Anna Bassi on why a print magazine for kids is growing strongly
Lessons from award-winning publisher podcasts: Olive magazine’s Janine Ratcliffe
Director of Cognitive Publishing Roy Rowlands on going all-digital with B2B magazines
Lessons from award-winning publisher podcasts: History Extra’s Dave Musgrove
Black Ballad Co-Founder and CEO Tobi Oredein on growing a membership-driven media business
Lessons from award-winning publisher podcasts: The Atlantic’s Katherine Wells
MEL magazine Editor in Chief Josh Schollmeyer on changing the conversation around men's magazines
Lessons from award-winning publisher podcasts: Digiday Podcast's Brian Morrissey
Media Voices Special: 6 things you missed over summer 2020
Lessons from award-winning publisher podcasts: Pilot TV Podcast’s Terri White
The Conversation UK's chief executive Chris Waiting on building community around expertise
Parents.com Executive Editor Julia Dennison on creating content to support families
The BBC's Specialist Disinformation Reporter Marianna Spring on proactively countering conspiracies
Anorak Magazine's Cathy Olmedillas on making magazines collectible
Strong Words' Ed Needham on his corporate past and solo future
Wessenden Marketing's Jim Bilton on how the pandemic has impacted newspaper and magazine retail
LA Times Audience Engagement Editor Adriana Lacy on using archives to contextualise current events
WSJ Newsroom Innovation Chief Robin Kwong on developing features for a news brand
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