On this week's episode of Media Voices we hear from The Economist's Executive Vice President of Marketing Nada Arnot. Marketing isn't something we talk about a lot on the podcast, but as Arnot makes clear it's an integral part of media companies' ability to address, convert and retain audiences.
The Economist has just launched its largest brand campaign since the early 2000s, so Arnot tells us about how the news-focused magazine is seeking to attract younger readers, why she believes long-term brand building is vital in today’s news ecosystem, and the future plans for marketing The Economist.
In the news roundup the Media Voices team discuss the news that a group of 32 European media organizations, including notable names like publishing giant Axel Springer and media heavyweight Schibsted, have jointly filed a Є2.1bn ($2.3 billion) antitrust lawsuit against Alphabet-owned Google. We ask why no adults ever get round the table to discuss a realistic approach to solving these issues before they arise - and whether it will all matter in a few years given the rapid rise of Amazon's ad capabilities.
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Media Voices: Nature's Chief Magazine Editor Helen Pearson on the journal's 150th birthday
Media Voices: Minute Media founder Asaf Peled on taking an Israeli media brand global
Media Voices: Glamour Editor in Chief Deborah Joseph on transforming into a digital-first brand
Media Voices: Hearst MD of Men's Lifestyle Alun Williams on Esquire and the importance of brand
Media Voices: Aller Media Product Owner Christoph Schmitz on managing technology and transformation
Media Voices: Vanity Fair & Tatler Publishing Director Kate Slesinger on increasing circulation
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Media Voices Live: How publishers are innovating with podcasts
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Media Voices: PPA Scotland's Laura Kelly Dunlop on creating a global festival for magazine lovers
Media Voices Special: 7 things you missed over the summer
HuffPost UK Executive Editor Jess Brammar on section launches & a new school of journalism
Media Voices: The Guardian's CRO Hamish Nicklin on sustainable journalism and fair advertising
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