On this week's episode of Media Voices we hear from The Economist's Executive Vice President of Marketing Nada Arnot. Marketing isn't something we talk about a lot on the podcast, but as Arnot makes clear it's an integral part of media companies' ability to address, convert and retain audiences.
The Economist has just launched its largest brand campaign since the early 2000s, so Arnot tells us about how the news-focused magazine is seeking to attract younger readers, why she believes long-term brand building is vital in today’s news ecosystem, and the future plans for marketing The Economist.
In the news roundup the Media Voices team discuss the news that a group of 32 European media organizations, including notable names like publishing giant Axel Springer and media heavyweight Schibsted, have jointly filed a Є2.1bn ($2.3 billion) antitrust lawsuit against Alphabet-owned Google. We ask why no adults ever get round the table to discuss a realistic approach to solving these issues before they arise - and whether it will all matter in a few years given the rapid rise of Amazon's ad capabilities.
Media Voices: The Overtake editor Robyn Vinter on overcoming the biggest challenges in local news
Media Voices: C&EN Media’s Bibiana Campos Seijo on making science content accessible
Media Voices: Den of Geek Editor Rosie Fletcher on maintaining a positive space for pop culture fans
Media Voices: Google's Head of News Ecosystem Development Madhav Chinnappa on supporting journalism
Media Voices: Chelsea Magazine Company digital director Paul Rayner on profitable operating models
Media Voices Conversations: Modelling Subscription Success
Media Voices: WIRED Editor-in-Chief Nicholas Thompson on lessons from a year behind a paywall
Media Voices: CEO of Associated Media Publishing Julia Raphaely on the mission of magazines
Media Voices: 100th Episode Special
Media Voices: Delayed Gratification co-founder Rob Orchard on the mission of 'slow journalism'
Media Voices: Readly MD Ranj Begley on what makes a magazine app a success
Media Voices: Spotify VP of EMEA Marco Bertozzi on Spotify's evolving ad business
Media Voices: BBC Producer Dr Chadden Hunter on using media to raise global awareness
Media Voices: Nikki Simpson on ambitious plans to open an International Magazine Centre in Edinburgh
Media Voices: Trump Inc. Senior Producer Meg Cramer on the opportunities of a political podcast
Media Voices: Digital Content Next CEO Jason Kint on the great challenge of the Duopoly
Media Voices: Magnetic CEO Sue Todd on the true value of magazine media to advertisers
Media Voices: PinkNews' Head of Platforms Ellen Stewart on the world's largest LGBTQ+ news site
Media Voices: Digiday editor-in-chief Brian Morrissey on shifting digital publishing economics
Media Voices: Film Stories' founder Simon Brew on crowdfunding an independent magazine
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