In this episode your host, Katrina McCarter, discusses the future of marketing to mothers in the 2020s. She identifies eight major success factors brands and businesses need to be considering now to ensure continued growth in the coming decade. Katrina demonstrates why now is the right time to rethink your relationship with the world’s most powerful consumer, mums.
This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which launched in October 2019 in New York at the M2Moms conference. Available on Amazon here.
For show notes head to: https://marketingtomums.com.au/podcast/ep25-with-katrina-mckarter-key-success-factore-in-2020s/
32. Creating Winning Content with Andrea Scalzo Yi
31. Marketing to Working Mothers with Kate Christie
30. Emerging Asian Markets with Roshni Mahtani
29. Marketing to Indian Mothers with Anoushka Gungadin
28. Finding opportunities in a global crisis with Katrina McCarter
27. Marketing to Pregnant Women and New Mothers with Dira Barnes
26. Marketing to women over 50 with Alison Bryant
24. The disruptive sharing economy with Tim Wise
23. State of Motherhood with Jill Koziol
22. Innovation with Kate Torgersen
21. The Rise of Voice with Kath Blackham from VERSA
20. Growth in International Markets with Dannielle Michaels from b.box
19. Human to Human Marketing with Angela Henderson
18. Building deep connections with mums with Stevie Angel and Nadia Tucker from Active Truth
17. Major Mum Trends with Katrina McCarter
16. Mums changing media and technology behaviours with Melissa DeCesare
15. Grandparents Influence with Patty David
14. How Mums Shop with Wendy Liebmann
13. How Mums search for Health Information with Hansa Bhargava
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