In this encore episode, we talk about how to use the frustrations, fears, wants and aspirations or your audience, as the foundation of your marketing.
You have probably heard multiple times you need to start your sales process by defining your niche because when you do, you can create more relevant content.
But our guest Leon Streete, says just defining the “who” is not enough. The demographics only gives you half of the picture. The second part, which is usually the most important part, is to think about what is going on psychologically with your audience.
Why is this important? When people make a buying decision, they make it first with emotion. So if your message has no emotion, you’re not going to get people to the end result. Your sales pitch will be missing the very thing that’s going to get them engaged and interested.
Once you understand those elements you can begin to outline a list of things which frustrate them. Make the list as long as possible, because every customer will be a little different. Having multiple pain points will give you multiple messages potential customers may connect with.
#954 Listen toThis
#953 Create Human Centered Content
#952 What Will Your Offer Web Visitors?
#951 Strategic Marketing
#950 -Sales Stories
#949 Write Yourself a Letter
948 A New Take on PPC
#947 Selling the Dream
#946 Burn the Boat
#945 Why Do Storytellers Have More Fun?
#944 - Absolute Marketing
#943 - A Good CTA Drives Action
#942 Leverage Other People’s Platforms
#941 Lessons from a Lifelong Networker
#940 - The Conversion Form - Where the Magic Happens
#939 Build Your LinkedIn Brand
938 -Use a Quiz to Find Your Best Prospects .
#937 Build Better Landing Pages
#936 The Multipurpose Business Plan
#935 How to Raise Your Price
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