COVID-19 changed your user's behavior significantly. You need to understand the new context for your users, their fears, their key friction points before you do any other digital activities.
We talked about how to do that with Amanda Stockwell. She is a user research expert and one of the most popular instructors on LinkedIn Learning. She consults both Fortune 100 companies and start-ups on how to leverage user research to build better digital products. Amanda is also an instructor for Module 4 in our Airline Digital Academy.
In this episode of the Diggintravel Podcast, Amanda will explain:
Link to the article with more info and great visual with an overview of different kinds of UX research methods:
https://bit.ly/3haHJvu
Link to the Airline Digital Academy:
https://diggintravel.com/academy/
Diggintravel Academy Group chat [Reflection on 2020 and trends for 2021]
Finnair Digital Transformation [How Airlines Adapt to COVID-19]
Rui Pereria, Director of Product Design & UX Research at eDreams and former Head of UX Research at Ryanair
Airline Recovery and The Future Digital Skills
A 5-Step Action Plan for A Data-driven Airline [Ido Biger, CDO & CIO at EL AL Israel Airlines]
5 Key Principles of Modern Airline Digital Products [LATAM Case Study]
3 Successful Etihad Innovation Cases that Address COVID-19 Challenges
Talking travel trends, recovery, data and the future of distribution [Gavin Harris, Skyscanner]
How to do and measure digital marketing on a large scale [AirAsia case study]
5 Key Lessons For Airline Digital Future
Airline Industry Outlook - Q&A with Henry Harteveldt
Tips For Your Personalization and Experimentation Program [Ronny Kohavi, Airbnb]
3 Future Scenarios for Airline Distribution and Retailing [Nina Wittkamp, McKinsey]
Technology and Digital Trends: 2020 – 2025 Outlook [Miha Kralj, Accenture]
Innovation through experimentation [Stefan Thomke, book author and Harvard Business School professor]
Experimentation Tips From a Digital Expert at Gartner
How to be an airline digital leader on a large scale and at low cost? [Joel Goldberg, CDO Wizz Air]
Digital Strategy: From Vision to Execution [EL AL Israel Airline]
Google Expert’s Tips for Mobile UX Design and Conversion Optimization
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