Traveling through Central Europe I was in three different countries, with three different currencies and three different languages. I don't speak Czech, German or Hungarian, but managed to navigate bus, train and boat transportation with ease.
How? Almost everywhere we went the directional signs included simple icons which conveyed their meaning at a glance. As I sipped my espresso in a sidewalk café I thought about how this same strategy of simple meaningful graphics applies to any business, even if you are not serving a global audience.
Why? Because your brain can process images 60,000 times faster than it can process words. Whether you’re running through a train station, or surfing a website an image conveys an idea or an emotion in an instant. So if you’re thinking about adding icons to your marketing or website, here are a couple of quick rules.
#934 Face the Day
#933 She Thinks Big
#932 - Find Your Personal Sytle
#931 When Facebook Goes Away
#930 Stop Wasting Money on Marketing
#929 Start with Words
#928 Time for a Rebrand
#927 Bringing Sales and Marketing Together.
#926 Start with the Middle.
#925 Call Visitors to Action
#924 Your Next Hire
#923 What is Your Brand Position
#922 A Short Letter is Hard to Write
#921 Where are Your Keys?
#920 Don’t be a Rotten Apple
#919 Managing the Content Beast
#918 Live Life By Design
#917 You Can Not Be All Things to All People
#916 Buy, Don’t Build
#915 Dance withTime
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