Traveling through Central Europe I was in three different countries, with three different currencies and three different languages. I don't speak Czech, German or Hungarian, but managed to navigate bus, train and boat transportation with ease.
How? Almost everywhere we went the directional signs included simple icons which conveyed their meaning at a glance. As I sipped my espresso in a sidewalk café I thought about how this same strategy of simple meaningful graphics applies to any business, even if you are not serving a global audience.
Why? Because your brain can process images 60,000 times faster than it can process words. Whether you’re running through a train station, or surfing a website an image conveys an idea or an emotion in an instant. So if you’re thinking about adding icons to your marketing or website, here are a couple of quick rules.
#874It is ok to change direction
#873 Become a Better Public Speaker
#872 The Reason for Being
#871 The Complete Offer
#870 Things go Wrong
#869 Stop and Read This
#868 To Reply or Not to Reply
#867 Home Court Advantage
#866 On the Road to Mastering Your Marketing Message
#865 Affordable Research Tactics
#864 Podcast Tips, Tools and Tricks
#863 Measurement vs Attribution
#862 Stand, Stagger, Fall
#861 Go Negative to Get Attention
#860 The Perfect Podcast Pitch
#859 Better Content in Three Easy Steps
#858 Ego Drives Social Media
#857 A Great Bio Makes People Want to Get to Know You.
#856 Take your business to the next level
#855 To Meme or Not to Meme
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