When I started my agency in 2002, clients and friends called me the Postcard Queen. I was working with small businesses and postcards were a wonderful way to get noticed. Then along came email marketing and social media. Direct mail seemed cumbersome and old fashioned in comparison.
Travis Lee suggests as everyone has rushed towards digital it is no longer the bargain it once was. With auction style bidding for advertising the cost of click has increased dramatically, while the return has dropped. So as everyone has rushed to digital, there is an advantage to considering alternatives, like direct mail.
We are living in this digital world, but we are inundated with digital and there is much less competition in the mailbox. Everyone still collects their mail so it is still a great way to get in front of your ideal prospect.
About Travis
#974 - A New Approach to PR
#973 - The Three Truths of Marketing
#972 What Drives Your Passion
#971 Influence Marketing
#970 A.I. Powered Video
#969 Don't be Afraid of SEO
#968 Start with a Process
#967 Get Rich Quick.
#966 Irrelevant Competitors
#965 - Discover the Secret to Getting a Customer to Yes
#964 Improve Landing Page Content
#963 Match Your Strategy to the Stage of Your Business
#962 Be a Magnetic Speaker
#961 Simple Email Tips
#960 - Zencastr and the Future of Podcasting
#959 Sell the Transformation
#958 Start with Original Content
#957 Time to Train Your Team
#956 Simple Video Tips for Small Business Owners
#955 Customer Focused Copy
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