When I started my agency in 2002, clients and friends called me the Postcard Queen. I was working with small businesses and postcards were a wonderful way to get noticed. Then along came email marketing and social media. Direct mail seemed cumbersome and old fashioned in comparison.
Travis Lee suggests as everyone has rushed towards digital it is no longer the bargain it once was. With auction style bidding for advertising the cost of click has increased dramatically, while the return has dropped. So as everyone has rushed to digital, there is an advantage to considering alternatives, like direct mail.
We are living in this digital world, but we are inundated with digital and there is much less competition in the mailbox. Everyone still collects their mail so it is still a great way to get in front of your ideal prospect.
About Travis
#931 When Facebook Goes Away
#930 Stop Wasting Money on Marketing
#929 Start with Words
#928 Time for a Rebrand
#927 Bringing Sales and Marketing Together.
#926 Start with the Middle.
#925 Call Visitors to Action
#924 Your Next Hire
#923 What is Your Brand Position
#922 A Short Letter is Hard to Write
#921 Where are Your Keys?
#920 Don’t be a Rotten Apple
#919 Managing the Content Beast
#918 Live Life By Design
#917 You Can Not Be All Things to All People
#916 Buy, Don’t Build
#915 Dance withTime
#914 Seven Figure Sales Teams
#913 - Creating Content for People With Short Attention Spans
#912 Lessons from Retail
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