Most of the time, you don’t jump in your car and head on a vacation and then make all of the plans for your trip once you’re there, right?
If you want to have a successful and relaxing vacation, you make the majority of your plans ahead of time. You book the hotel, you choose what activities you want to do, you scope out restaurants, you plan.
Some of the most stressful vacations I’ve ever been on were not well planned and ended up costing me time and money. Why? Because we didn’t do our research to find out what the best and most affordable restaurants were and we had to figure out what to do once we were there - what a waste of time!
Creating effective marketing videos works much the same way. If you want your video to be successful, you have to know what the end goal will be and work backward.
If you don’t have a marketing plan, you need one. If you don’t know how to make one, you need someone who does. Without these components, you can’t expect your video to work for you and generate ROI.
So if you want to learn how to work your way backward for video marketing success, hit that play button.
Ep. 145: Social Media’s Maturity Moment of Truth Has Arrived
Ep. 144: How to Turn Your Website into Your Best Salesperson
Ep. 143: How to Build a Smart Customer Journey to Sell Faster
Ep. 142: How to Create the Perfect Landing Page
Ep. 141: Could Censorship be the Kiss of Death for Facebook?
Ep. 140: How to Create an Inbound Organization with Dan Tyre
Ep. 138: How Changes at Google, GoPro, and Instagram Impact Digital Marketers
Ep. 137: Facebook Algorithm Change 2018: What Businesses Need to Know
Ep. 136: How to Use Video to Set Up Your First Client Meeting
Ep. 135: How to Use Video in B2B Marketing
Ep. 134: When To Be Creative vs. When To Execute
Ep. 133: Why Finalizing Video Proofs on Mobile Devices Is Important in 2018
Ep. 132: The Smartest Video Marketing Trends For 2018
Ep. 131: How to Never Run Out Of Content Ideas Again, with Mark Traphagen
Ep. 130: What is App-Interconnectivity and How Does It Relieve Your Customer’s Pain?
Ep. 129: How to Maintain Control of the Sales Process Using Video
Ep. 128: How to Get 20x More Shares On LinkedIn
Ep. 127: The Ultimate Reason Why Longer Videos Drive More Sales
Ep. 126: The 3 Videos Every Business Needs
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