When Broadway shut down on March 12, 2020, Margaret Skoglund was on the cusp of realizing her dream—of becoming a Broadway general manager. She’d already handled big shows from Mamma Mia! to The Lion King. “There are 41 disparate theaters on Broadway,” she tells CoveyClub founder, Lesley Jane Seymour. “There is no NFL, no MLB organization to mobilize all of us. There is a trade organization but no headquarters….I thought, 'we’re not going to figure out how to get back into the theater any time soon'. People thought July…I decided it would be a year.” So Skoglund and a co-founder got busy, setting up a company called Virtual Broadway (www.virtualbway.com)which “connects dancers, actors, music directors to corporate America.” She started by knocking on the doors of her college alumnae and asking: “Do you need a Hamilton actor to come teach motivational tips?” Turns out they did. A multinational financial firm celebrated their sales team with 45 minutes of specially designed online content. A group of attorneys were led in a stress-relieving wellness activity from actors in the Lion King. “The most fun is putting artists together who get to work at a moment that is devastating,” says Skoglund.
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#66: Putting her thought-leader network to work for health research (Carolee)
#65: Shattering stereotypes of women in the army (Jessica Scott)
#64: Control is an illusion (Lydia Slaby)
#63: Personal Branding 101 (Joanne Tombrakos)
#62: Reinventing through fear (Ruth Soukup)
#61: Creating a platform that allows you to make meaningful connections (Gina Bianchini)
#60: From music industry artist to cannabis entrepreneur (Aliza Sherman)
#59: “Even at 63 years old, I can’t imagine sitting by the pool; I’m not done” (Susan Feldman)
#58: Reinventing after a diagnosis of Bipolar Disorder II (Shaillee Chopra)
#57: Always be in the mode of reinventing (Adrienne Garland)
#56: Reinventing because of life’s randomness (Lisa Lori)
#55: Take back your life by reinventing your relationship with your phone (Tim Kendall)
#54: Reinventing after losing yourself in motherhood (Nicole Jennings)
#53: Helping lawyers reinvent (Julie Anna Alvarez)
#52: Failure was not on her menu (Evelyn Isaia)
#51: Reinventing after burnout (Debra Boulanger)
#50: When she couldn’t find great career advice, she invented it herself (Kathryn Minshew)
#49: Reinventing because you no longer believe (Tova Mirvis)
#48: When disruption forces you to reinvent (Bonnie Levison)
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