When Broadway shut down on March 12, 2020, Margaret Skoglund was on the cusp of realizing her dream—of becoming a Broadway general manager. She’d already handled big shows from Mamma Mia! to The Lion King. “There are 41 disparate theaters on Broadway,” she tells CoveyClub founder, Lesley Jane Seymour. “There is no NFL, no MLB organization to mobilize all of us. There is a trade organization but no headquarters….I thought, 'we’re not going to figure out how to get back into the theater any time soon'. People thought July…I decided it would be a year.” So Skoglund and a co-founder got busy, setting up a company called Virtual Broadway (www.virtualbway.com)which “connects dancers, actors, music directors to corporate America.” She started by knocking on the doors of her college alumnae and asking: “Do you need a Hamilton actor to come teach motivational tips?” Turns out they did. A multinational financial firm celebrated their sales team with 45 minutes of specially designed online content. A group of attorneys were led in a stress-relieving wellness activity from actors in the Lion King. “The most fun is putting artists together who get to work at a moment that is devastating,” says Skoglund.
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#186 Reinventing Yourself After the Worst Year of Your Life (Jane Enright)
#185 The Year That Made Me Rethink Everything (Claudia Dreifus)
#184: How to Connect to What You Really Want (Michael Clinton)
#183 Turning a Personal Passion for Art Into Unique Travel Experiences for Women (Suzanne Randolph)
#182 From The Army to Arming Entrepreneurs for Success (Laura Noel)
#181 Is Your “Perfect” Daughter Hiding Something From You? (Caralena Peterson)
#180 How to Make a Leap in Your Career Reinvention (Dana Hilmer & Wendy Perrotti)
#179 Stop Letting Fear Guide You! (Jessica Joines)
#178 Reinventing Your Creativity as a Luxury Business (Jane Pollak)
#177 Teaching Others How to Deal with their Anger (Doug Noll)
#176 Reinventing Your Job Search in Your 40s, 50, and 60s (Gillian Williams)
#175 When Trauma Forces Your Reinvention (Carrington Smith)
#174 When Injury Leads to Innovation (Ivy Slater)
#173 Helping Women Scale Their Business to $1 Million (Eleanor Beaton)
#172 From Famous Family to Fashion Pioneer (Liz Lange)
#171 Reinventing Yourself All Over Again From Scratch (Kathleen Smith)
#170: Her Reinvention as a Writer Happened at 63 (Stephanie Raffelock)
#169: When an Economic Upheaval Forces You to Reinvent Your Career (Susan Schoenberger)
#168 From Nun to Fortune 500 Founder: How One Woman Overcame Her Fear of Reinvention (Ellen Snee)
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