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In this podcast episode, host Alex Sofronas delves into a detailed conversation with Lephate Cunningham III, Associate Manager of Creator Partnerships at Cycle, on influencer marketing nuances, efficacy in B2C versus B2B, collaboration strategies, authenticity importance, and career advice within the creator industry. The discussion covers essential aspects like brand-influencer relationships, content evolution, and tactical guidance for content creators seeking impactful brand partnerships.
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Lead Generation x SEO, with Michael Seymour | Sponsored by Adverity
Entrepreneurship x Marketing Analytics, with Jeff Greenfield
Leadership x Marketing Analytics, with Ellza Malok | Sponsored by Adverity
Marketing x Leadership, with David Horesh
Marketing x Science, with Milin Desai | Sponsored by Adverity
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Marketing x Listening to Customers, with Nicholas Berkley-Gough | Sponsored by Adverity
Research and Forecasting x Analytics, with Jason Thomas
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Marketing x Analytics in Europe, with Martina Matei
Performance Marketing x Analytics, with William Rosen | Sponsored by Adverity
Revenue x Analytics, with Curtis Thompson
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Teaching Marketing x Analytics, with Dave Cameron
Incremental Measurement x Marketing Analytics, with Josh Ellinger and Peter Courtney
Data Science x Analytics, with Jay Hakim
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