The Passle Podcast - CMO Series
Business:Marketing
In the final part of CMO Series REPRESENTS: Embracing Equity program, leading female voices across the legal marketing industry discuss the need for women to back themselves and be their own advocates to build a successful career in the profession.
This brilliant group of guests reflect on their experiences and share their personal perspectives, encouraging women to find joy in their careers and take ownership of forging their own paths in the industry in order to strike a fulfilling work-life balance.
We have the honour of hearing personal stories and perspectives from Charlotte Green, Head of Clients and Markets at Gowling WLG, Trish Lilley, Chief Marketing and Business Development Officer at Thompson Coburn, Elinor Gilles-Jones, Head of Business Development and Events at Wrigleys Solicitors, Sophie Hudson, Head of Marketing and Business Development at Sherrards Solicitors, Jane Biddell, Marketing and Business Development Director at Fox Williams, Jean Marie Campbell, Head of Client Development for North America for Baker McKenzie, Heather Morse, Chief Business Development Officer McGlinchey Stafford, Catherine Knock, Head of Marketing & Communications at Hassans, Siobhan Moret, Marketing Director at Saffery Champness, Tania D’Souza Culora, Founding Partner at Seastone IP and Candice De Bruin, Head of Business and Practice Development at Werksmans Attorneys.
Episode 47 - Kate Pearch of Morris, Manning & Martin, LLP on being an agent for change as a legal Marketing & BD professional
Episode 46 - Dave Southern on driving legal BD with client-based collaboration
Episode 45 - Amanda Schneider of Epstein Becker Green on motivating and developing talent as the future of work evolves
Episode 44, Part 2 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
Episode 44: Part 1 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
Episode 43 - One firm, your firm - Sophie Bowkett of Bird & Bird on building more human and more effective legal brands
Episode 42 - Sadie Baron of Reed Smith on equipping legal marketing functions to succeed in today’s environment
Episode 41 - Sarah-Jane Howitt of Weightmans on what effective, data-driven Business Development looks like close up
Episode 40 - Jennifer Griffin Scotton of Brooks Pierce on Challenging the assumptions around your firm’s Business Development capabilities
Episode 39 - Marianne Talbot of Bailey & Glasser, LLP on nurturing and motivating great people
Episode 38 - Paula Zirinsky of Structura Strategy Group on clients, romance and where law firms can up their engagement game
Episode 37 - Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing
Episode 36 - Bree Metherall of Stoel Rives LLP on the importance of asking ”why?” in legal business development
Episode 35 - David Bruns of Farella, Braun + Martel on the process of getting to the legal BD win
Episode 34 - Susanne Mandel of Lowndes on tailoring a Business Development coaching program to fit your firm
Episode 33 - Karen Wilcox of Taylor English on scaling a marketing function to meet the needs of an ambitious, high growth firm
CMO Series Special - LMA ’22: What to expect
Episode 32 - Catherine Zinn of Baker Botts on how marketing and BD is influencing the direction of the firm
Episode 31 - Tina Emerson of Nexsen Pruet on growth, ambition and success in a regional law firm
Episode 30 - Norm Rubenstein of Zeughauser Group on the evolution of law firm marketing
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