The Passle Podcast - CMO Series
Business:Marketing
In the final part of CMO Series REPRESENTS: Embracing Equity program, leading female voices across the legal marketing industry discuss the need for women to back themselves and be their own advocates to build a successful career in the profession.
This brilliant group of guests reflect on their experiences and share their personal perspectives, encouraging women to find joy in their careers and take ownership of forging their own paths in the industry in order to strike a fulfilling work-life balance.
We have the honour of hearing personal stories and perspectives from Charlotte Green, Head of Clients and Markets at Gowling WLG, Trish Lilley, Chief Marketing and Business Development Officer at Thompson Coburn, Elinor Gilles-Jones, Head of Business Development and Events at Wrigleys Solicitors, Sophie Hudson, Head of Marketing and Business Development at Sherrards Solicitors, Jane Biddell, Marketing and Business Development Director at Fox Williams, Jean Marie Campbell, Head of Client Development for North America for Baker McKenzie, Heather Morse, Chief Business Development Officer McGlinchey Stafford, Catherine Knock, Head of Marketing & Communications at Hassans, Siobhan Moret, Marketing Director at Saffery Champness, Tania D’Souza Culora, Founding Partner at Seastone IP and Candice De Bruin, Head of Business and Practice Development at Werksmans Attorneys.
Episode 10. Susan Ahern of Clark Hill on building marketing into a trusted voice in the boardroom
Episode 9. Alessandra Almeida Jones on diversity & inclusion in effective marketing
Episode 8. Rippan Vig on how Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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