Nicola Shaw, head of growth at Tag Digital, has been in/around digital marketing for most of her career.
In this episode, having detailed Tag’s mission - how it works exclusively with organisers around the world helping to grow their events - with host James Dickson putting the questions, Nicola looks at new model marketing.
Across an energised, educational 40 minutes, they talk data blindness, cookies, AI, the astonishing breadth of data capture, touchpoints, audience extension, digital packages, privacy laws, tracking, the trials of a marketing manager, the value of an integrated approach and Google advertising.
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Vendoir vidi vici
Deep into EventWell
Four on the Business Design Centre floor
Pleased to MEETYOO…
Fully loaded CLIPr
Conference Compass’ hybrid points
Ingenuity and Eventistry
Diversity is not enough
How CMOs should prep for the new event world
Exploring variables in Precision Communities
Truly Event Genius
Gower on growth at The Game Fair
Event Design for live…
Hosting government and much more at Manchester Central
Tune in to M&C Saatchi Talk
JUNO Live in July
Time for Recess...
New market for InEvent
Bournemouth 7s talks July 19 and tackling government indecision
Now hear this – Raccoon Events’ CEO hits back over Johnson’s delaying tactics
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