Nicola Shaw, head of growth at Tag Digital, has been in/around digital marketing for most of her career.
In this episode, having detailed Tag’s mission - how it works exclusively with organisers around the world helping to grow their events - with host James Dickson putting the questions, Nicola looks at new model marketing.
Across an energised, educational 40 minutes, they talk data blindness, cookies, AI, the astonishing breadth of data capture, touchpoints, audience extension, digital packages, privacy laws, tracking, the trials of a marketing manager, the value of an integrated approach and Google advertising.
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Totem Hybrid – poles apart
Wroe power at JL Lighting
Unbridled agency on the fast track
Introducing EMMC - made to measure
Powering up next generation events with Brandfuel
Behind the TRO white paper treasure TROve
On brand, on message with TBA
Turning the tide with Undercurrent
Ally Wolf on Clapham Grand designs
Looking at the spoils of Play.Fund.Win
Looking forward with We Are The Fair
TLC boss faces the future
Virtual tips from Top Banana
The return of James Dickson
Ahead of the curve with GDS Group
Shindig platform spurs spontaneity at online events
Spelfie app makes space for branding
Conference Compass' community spirit
Live Group resets events
Putting new model exhibitions to the test
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