For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’re be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from subscriptions and membership to local news, platforms, emerging technology and more. Our second episode explores how the advertising market has had its post-pandemic recovery dented by economic uncertainty, and how publishers, platforms and brands are adapting.
The advertising market has been on a rollercoaster ride over the past 12 months. Initial hopes of a more stable year to continue rebuilding from the pandemic were dashed as Russia began its invasion of Ukraine, exacerbating global economic pressures. Digital advertising growth this year has slowed – unsurprising given its unsustainable growth during Covid – but has still been growing at a much faster pace than other platforms across most segments. It is expected to account for 67% of global ad spend by the end of 2022.
The outlook is mixed. The cost of living crisis is likely to force households to drastically cut back on spending. However, the World Cup is forecast to keep growth at 8.4% this year, and although the 6.4% global forecast for 2023 is lower, it is still nonetheless positive.
To discuss this year’s advertising trends and what they mean for publishers going into 2023, we’re joined by Lara O’Reilly, senior correspondent at Insider (formerly known as Business Insider). Lara has covered the media and advertising industries at publications including the Wall Street Journal, Digiday, and Marketing Week for more than a decade.
This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.
This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.
The NCTJ's Head of Partnerships and Projects Will Gore on local news and journalism training
Stylist Group CEO Ella Dolphin on transforming the free print magazine to digital subscriptions
FT Senior Data Visualisation Journalist John Burn-Murdoch on graphing coronavirus data
Flashes & Flames founder Colin Morrison on surviving digital transformation and the pandemic
The Atlantic International Editor Prashant Rao on bringing the publication to a global audience
Media Voices Live: Publishing in a Pandemic Special
Laptop Mag Editor in Chief Sherri L. Smith on evolving a consumer tech title
The Telegraph Podcast Editor Theodora Louloudis on podcasting's role in growing subscriptions
POLITICO UK Executive Editor Kate Day on the publisher's expansion in the UK
PPA Managing Director Owen Meredith on a successful #AxeTheReadingTax campaign
Singletrack Magazine publisher Mark Alker on reader revenues vs programmatic advertising
The 19th co-founder Amanda Zamora on launching a news brand about women and politics
Future plc Brand Director of Home Interest Paul Newman on multichannel publishing strategies
Mash Media Portfolio Director Duncan Siegle on the synergy between magazines and events
Digital editor of In the Moment magazine Sarah Orme on the emerging market of mindfulness
Freelance Journalism Special
Editor in Chief of The Week Junior US Andrea Barbalich on launching a print title for kids
Evening Standard Executive Producer Chris Stone on the role of video & audio in publishing
MIT Technology Review CEO & Publisher Elizabeth Bramson-Boudreau on transforming a legacy brand
Media Voices: Christmas 2019 Special
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