For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’re be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from subscriptions and membership to local news, platforms, emerging technology and more. Our second episode explores how the advertising market has had its post-pandemic recovery dented by economic uncertainty, and how publishers, platforms and brands are adapting.
The advertising market has been on a rollercoaster ride over the past 12 months. Initial hopes of a more stable year to continue rebuilding from the pandemic were dashed as Russia began its invasion of Ukraine, exacerbating global economic pressures. Digital advertising growth this year has slowed – unsurprising given its unsustainable growth during Covid – but has still been growing at a much faster pace than other platforms across most segments. It is expected to account for 67% of global ad spend by the end of 2022.
The outlook is mixed. The cost of living crisis is likely to force households to drastically cut back on spending. However, the World Cup is forecast to keep growth at 8.4% this year, and although the 6.4% global forecast for 2023 is lower, it is still nonetheless positive.
To discuss this year’s advertising trends and what they mean for publishers going into 2023, we’re joined by Lara O’Reilly, senior correspondent at Insider (formerly known as Business Insider). Lara has covered the media and advertising industries at publications including the Wall Street Journal, Digiday, and Marketing Week for more than a decade.
This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.
This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.
The Ferret’s fact-checking lead Alastair Brian on truth, the media, and trust
MD of the Content Marketing Association Rob John on content marketing’s role in publishing
The start-ups saving local news in the U.S.
The Big Issue UK Editor Paul McNamee on making every aspect of the magazine necessary
Special: Highlights from Media Moments 2021
Executive Editor of Noema magazine Kathleen Miles on publishing in an intellectual niche
FT Strategies MD Tara Lajumoke on building a robust playbook for subscription businesses
The Independent US Senior Vice President Blair Tapper on shaping the publication overseas
The Great Privacy Reset: Insider Inc, Future plc and Permutive discuss the challenges and opportunities for publishers
Global Director of Internews’ Earth Journalism Network James Fahn on why everyone should be a climate change journalist
CMQ Media Founder & Analyst David Adeleke on the media scene in Nigeria and beyond
The Players‘ Tribune executive editor Sean Conboy on tackling mental health in sports reporting‘
Immediate Media Chief Revenue Officer Duncan Tickell on strengthening brands post-pandemic
The New Republic‘s Literary Editor Laura Marsh on storytelling through print and podcasts
The Information Reporter Kaya Yurieff on covering the sprawling creator economy
Founder of The Manchester Mill Joshi Herrmann on why local news must rediscover its pride
Social Spider MD David Floyd on finding a better way to fund local news
Conversations: How robot journalism is powering the modern newsroom
Former EMPIRE Editor in Chief Terri White on why she left the best job in magazines
Editor and publisher of Freelancer Sophie Cross on the joys of launching an indie mag
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