This is the first episode I’ve done where we talk about retail strategy, but there’s a strong undercurrent of brand communication strategy throughout. And there’s a lot of different facets to building community around your brand, having meaningful conversations with your customers, and integrating your products, service or brand into their lives. There’s literally something here for any company looking to improve any of those aspects. My guest is Alex Barseghian, author of Local Motion, a book that details how brands both small and large can build a real relationship with their customers to turn them from one time buyers to lifelong loyalists.
And If you want to get ta little freaked out about how you’re being tracked? Be sure to listen all the way through to hear what can be done with loyalty programs and how major global brands and small mom and pops can all track basically everything you see, do, and want.
For full show notes, links and images, check out this show's post at tylerbenedict.com/podcast
Be sure to subscribe on iTunes, Stitcher, Google Play, Overcast FM, or wherever you listen to podcasts and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.
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Ep #033 - How to Use Aspirational Marketing w/ Tenkara USA founder Daniel Galhardo
Ep #032 - How to Build a Mail Order Business w/ JensonUSA's Mike Cachat
Ep #031 - SEO Masterclass with Ezoic's Tyler Bishop
Ep #030 - Live Dangerously & Win at Life w/ The Amazing Race host Phil Keoghan
Ep #029 - Bouncing Back from Failure w/ Floyd's of Leadville founder Floyd Landis
Ep #028 - How to Outpace the Competition w/ BOA founder Gary Hammerslag
Ep #027 - How to Choose the Right Customers w/ Mystery Ranch founder Dana Gleason
Ep #026 - Move Fast & Do Amazing Things w/ Outside Van Founder Erik Ekman
Ep #025 - How to Create a Profitable Business w/ Framebuilding Legend Carl Strong
Ep #024 - Live the Dream on Someone Else's Dime w/ Boulder Denim's Brad & Taz
Ep #023 - How to Build a Global Brand w/ Specialized Bicycles founder Mike Sinyard
Ep #022 - Create a Social Platform for Massive Growth w/ Strava co-founder Mark Gainey
Ep #021 - Use Pop Culture to Build a Business w/ Wolfpack Ninja Tour's Noah Kaufman
Ep #020 - Leadership, Revenue & Management Strategies w/ Earth Trek's Chris Warner
Ep #019 - How to Build a Media Empire w/ GearJunkie.com founder Stephen Regenold
Ep #018 - Get the Startup Mentality w/ Tepui Tents founder Evan Currid
Ep #017 - How to Grow by Building Better Partnerships w/ Competitor founder Bob Babbitt
Ep #016 - How to Launch from your Dorm Room w/ Pure Cycles' Michael Fishman
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