On today’s episode of Event Industry News’ weekly podcast, our journalist, James Dickson, spoke to Universal Live’s Neil Clappison. Neil is the commercial manager for the live event production company and used this time to discuss what he described as the “growing trend” of interactive content.
Running since 1990, Universal Live knows a thing or two about producing a successful live event. However, Neil admits the team was “slightly behind the curve” when it realised there was an increasing requirement for interactive content 18 months ago. Traditionally, it was seen as an expensive add-on.
Neil described interactivity as a great method for drawing people in as it is novel, often new to a lot of people, and can look great.
Neil described the production process for events that require this type of interactivity, stating that there was little difference in way of planning an event with or without interactive content.
Interactivity is not a ‘one-size-fits-all’ – it can be easily scaled down or up depending on the size of an event. Neil stated that interactive projections can be projected onto the floor if there is not a suitable wall available, showing that production is not confined to rigid rules.
Though he described the benefits of having a “digital bolt-on” at an event, he said there is little point in having it for the sake of it. It is much more advantageous to have interactive content that coincides with or delivers a message to make it much more relevant and engaging.
If you would like to feature on one of our weekly podcasts, please email editor@eventindustrynews.com.
Totem Hybrid – poles apart
Wroe power at JL Lighting
Unbridled agency on the fast track
Introducing EMMC - made to measure
Powering up next generation events with Brandfuel
Behind the TRO white paper treasure TROve
On brand, on message with TBA
Turning the tide with Undercurrent
Ally Wolf on Clapham Grand designs
Looking at the spoils of Play.Fund.Win
Looking forward with We Are The Fair
TLC boss faces the future
Virtual tips from Top Banana
The return of James Dickson
Ahead of the curve with GDS Group
Shindig platform spurs spontaneity at online events
Spelfie app makes space for branding
Conference Compass' community spirit
Live Group resets events
Putting new model exhibitions to the test
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money