Farmers can be a humble bunch, perhaps in part a function of a certain ‘tall poppy syndrome’ that exists across our landscape. As a result, as well as the fact that most of us are production-focused and not necessarily marketing-trained, we are not always great at telling our unique stories or promoting our own business ‘brand.’
Taking this further, globally, there seems to be an ever-increasing gap and misunderstanding between the food consumer and the farmer producer.
Simply, there are so many great Australian agricultural stories that need to be shared and so many good things happening in our industry that our food-consuming society needs to hear, understand, and appreciate.
Farmers, if we don’t tell our story, someone else will be…
In this episode, I am pleased to spend time with the Founder of Humans of Agriculture, Oli Le Lievre. Oli & his team are dedicated to bridging this gap and walking alongside people in our industry to help them uncover and share their unique stories.
Personally, I feel this is important work on so many levels. I commend Oli & his team for their endeavour, commitment and pioneering.
Whilst a new and emerging project for our industry, it is my prediction that the Humans of Agriculture movement will make an impact of significance for farming families, for food supply chains and in enhancing both awareness and appreciation for the good work we all do in helping to ‘feed the world.’
For our listeners, who do you have around you helping to uncover your uniqueness – as a business, family, employer and contributor?
www.humansofagriculture.com
Well done, Oli. Keep up the great work, and thank you for all you do!
Keep making great stories.
Hutch
Episode 82 - The issue with OVERthinking
Episode 81 - Parental As Anything!
Episode 80 - Because success starts from within ...!
Episode 79 - We get the people we deserve...!
Episode 78 - The BlazeAid Story
Episode 77 - People ’wrangling’ and all things leadership
Episode 76 - An example of good business I feel proud to be part of!
Episode 75 - The latest and greatest in all things Ag Tech!
Episode 74 - Making an Identity Shift and playing at the ‘next level’
Episode 73 - Navigating a CRAZY Global Economy and WINNING!!!
Episode 72 - Burnout
Episode 71 - Success Leaves Clues
Episode 70 - Leading Multi-generational success
Episode 69 - Clarity and high-quality planning
Episode 68 - Exploring a deeper connection
Episode 67 - Because there are SO MANY Personalities in our industry!
Episode 66 - The Art of Negotiation
Episode 65 - Making an impact and leaving a legacy in your lifetime
Episode 64 - The year that was and the year that can be...
Episode 63 - A helicopter view of the current grain market
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