Farmers can be a humble bunch, perhaps in part a function of a certain ‘tall poppy syndrome’ that exists across our landscape. As a result, as well as the fact that most of us are production-focused and not necessarily marketing-trained, we are not always great at telling our unique stories or promoting our own business ‘brand.’
Taking this further, globally, there seems to be an ever-increasing gap and misunderstanding between the food consumer and the farmer producer.
Simply, there are so many great Australian agricultural stories that need to be shared and so many good things happening in our industry that our food-consuming society needs to hear, understand, and appreciate.
Farmers, if we don’t tell our story, someone else will be…
In this episode, I am pleased to spend time with the Founder of Humans of Agriculture, Oli Le Lievre. Oli & his team are dedicated to bridging this gap and walking alongside people in our industry to help them uncover and share their unique stories.
Personally, I feel this is important work on so many levels. I commend Oli & his team for their endeavour, commitment and pioneering.
Whilst a new and emerging project for our industry, it is my prediction that the Humans of Agriculture movement will make an impact of significance for farming families, for food supply chains and in enhancing both awareness and appreciation for the good work we all do in helping to ‘feed the world.’
For our listeners, who do you have around you helping to uncover your uniqueness – as a business, family, employer and contributor?
www.humansofagriculture.com
Well done, Oli. Keep up the great work, and thank you for all you do!
Keep making great stories.
Hutch
Episode 44 - How the fear of failure can destroy your dreams
Episode 43 - From Refugee to Riches
Episode 42 - Responding strongly in times of real adversity
Episode 41 - It’s time to reflect, it’s time to reset and renew
Episode 40 - Analysing Risk in Farming Systems
Episode 39 - An example of agricultural entrepreneurship at its finest
Episode 38 - Learning from Big Business
Episode 37 - How to handle burnout and stepping into your zone of genius
Episode 36 - How to create a profitable freedom farm that can work without you there
Episode 35 - Ask a better question, and the power of zero-based thinking
Episode 34 - Are you really ok?
Epsiode 33 - Investing is just like planting, and why there are lots of opportunities right now
Episode 32 - A big reason why conflict occurs in family farms and how to fix it.
Episode 31 - Could your money beliefs be holding you back
Episode 30 - If you chase two rabbits, you will catch neither.
Episode 29 - How the Vacuum law can be used to create prosperity in your life
Episode 28 - Sound advice for an up and coming new farmer. Stop complaining and smile more
Episode 27 - The three main reasons farmers make world class investors
Epsiode 26 - How to hire a GUN worker
Episode 25 - How setting a major dominant goal will beat procrastination and bring you a lot more focus
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