Package Your Genius Personal Branding Podcast
Business:Careers
It's Day Two of the Brand with Purpose challenge!
If you missed Day One of the challenge, listen to that episode here.
Today we're going to focus on what we need to create in the coming year to optimize our personal brand platforms.
What you are going to add to your platform?
What can you evolve?
To give you some examples from my own brand platform, in 2016 I launched the first iteration of Package Your Genius Academy group program, and it has become an anchor program in my business.
But in 2014, I launched an information product called The Branding Box that paved the way for Package Your Genius Academy and formed the basis of the curriculum I would eventually teach.
More recently, in 2018 I published the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. The book has also become a pivotal piece of my brand platform as it has helped me reach new students for the academy, and attracted new paid speaking invitations.
The point is, you don't want to create for creation's sake: you want to create the brand asset that will make the most sense for your brand right now.
What asset will help you compound the revenue of another program/service, or unlock even more opportunities?
PYG 144: Putting your brand on the calendar
PYG 143: What can you LAUNCH and SELL to generate more revenue next year
PYG 142: What's your plan to increase your visibility?
PYG 140: Your brand needs an intentional plan for 2020
PYG 139: The #1 question you need to answer if you want to convert more sales
PYG 138: Are you taking advantage of your current season?
PYG 137: Becoming KNOWN - The 5 Essential Shifts to Unlock Your Personal Brand Authority
PYG 136: How brand authority can unlock your potential
PYG 135: When failing to reach a big goal still gets you ahead
PYG 134: Generating the surplus from which you can serve
PYG 133: Why high achievers need self care the most
PYG 132: You Can Change Your Vehicle
PYG 131: It's worth your dream to try again
PYG 130: How I handle exposure as an INTROVERT
PYG 129: Scarification and Stratification
PYG 128: Harvest your gifts before the rains
PYG 127: Choose to choose
PYG 126: Must-haves, deal breakers and multipliers
PYG 125: Radical Self Discovery
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Reaching your Goals
Insights@work
Business Dad
The Ken Coleman Show
The Cardone Zone