Package Your Genius Personal Branding Podcast
Business:Careers
It's Day Two of the Brand with Purpose challenge!
If you missed Day One of the challenge, listen to that episode here.
Today we're going to focus on what we need to create in the coming year to optimize our personal brand platforms.
What you are going to add to your platform?
What can you evolve?
To give you some examples from my own brand platform, in 2016 I launched the first iteration of Package Your Genius Academy group program, and it has become an anchor program in my business.
But in 2014, I launched an information product called The Branding Box that paved the way for Package Your Genius Academy and formed the basis of the curriculum I would eventually teach.
More recently, in 2018 I published the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. The book has also become a pivotal piece of my brand platform as it has helped me reach new students for the academy, and attracted new paid speaking invitations.
The point is, you don't want to create for creation's sake: you want to create the brand asset that will make the most sense for your brand right now.
What asset will help you compound the revenue of another program/service, or unlock even more opportunities?
[Ep. 9] How to get AMAZING client testimonials
[Ep. 8] 10 Online Tools You Need to Grow and Monetize Your Personal Brand Platform
[Ep. 7] How to hack your schedule and accomplish 10x more with "task batching" and "theming"
[Ep. 6] Is modesty hurting my brand?
[Ep. 5] How comparing yourself to others is killing your momentum
[Ep. 4] How to Be a More Productive Creative
[Ep. 3] How to get your goals BACK ON TRACK
[Ep. 2] Are your gifts working towards your purpose?
[Ep. 1] How to Build Your Personal Brand + Meet Amanda Miller Littlejohn
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