There is a lot of research done on how storytelling helps people remember facts easier. When that story also evokes emotion, that emotion leads to a decision.
In student housing, we are trying to get prospects, tenants, and employees to make decisions all the time. But how many of us are using story telling on our leasing tour, or in a roommate mediation, or in our employee training?
In this episode Wes sits down with the host of the Storytelling 2.0 podcast and the new Head of People & Culture at Cardinal Group Management, Peter Lynch, to talk about how we can harness the power of storytelling to make sure your property is memorable to your prospects and to provide real impact to the people you lead. We also listen to an audio clip from our Southwest Regional Summit where we sit down with the true professionals of storytelling, the leadership team at Waco Tours, to discuss how telling the stories of their little city has turned into a thriving business.
This episode is sponsored by uForis VR. For more information, go to uForis.com.
For more information on the upcoming IMN 360 Student Housing Conference. Go to: https://www.imn.org/real-estate/conference/Student-Housing/
For questions or comments about Student Housing Insight, please email us at contact@StudentHousingInsight.com
Already Leasing - SHI703
Breaking News - Vector Announces Guarantee Rev for Student Housing
Behind The Biz - Qira - SHI702
Fall 2022 Student Housing Conference Preview - SHI701
Behind The Biz-Vector Travel - SHI623
Gender Inclusion and the Roommate Matching Process - SHI622
From The Top 2022 - Perspectives from 3 of the top student housing CEO’s - SHI621
Mike Mouron - Profiles in Student Housing - SHI620
Interface ’22 Conference Preview w/ Rich Kelley - SHI619
How will Turn ’22 be Impacted by Supply Chain & Inflation Challenges - SHI618
Brandon Smith - Profiles in Student Housing - SHI617
Miles Orth - Profiles in Student Housing - SHI616
Reviewing Student Housing Conferences - SHI615
Navigating the NCAA’s New NIL Legislation - SHI614
Julie Bonnin - Profiles in Student Housing Series - SHI613
Winter Is Coming! Marketing & Leasing Through the Break. - SHI611
Marketing & Leasing New Developments in Student Housing - SHI611
Navigating Receivership within Student Housing - SHI610
Reputation Management in Student Housing & LeaseCon/TurnCon Preview - SHI 609
”From The Top” Perspectives From The Industry‘s Top CEO‘s - SHI 608
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