There is a lot of research done on how storytelling helps people remember facts easier. When that story also evokes emotion, that emotion leads to a decision.
In student housing, we are trying to get prospects, tenants, and employees to make decisions all the time. But how many of us are using story telling on our leasing tour, or in a roommate mediation, or in our employee training?
In this episode Wes sits down with the host of the Storytelling 2.0 podcast and the new Head of People & Culture at Cardinal Group Management, Peter Lynch, to talk about how we can harness the power of storytelling to make sure your property is memorable to your prospects and to provide real impact to the people you lead. We also listen to an audio clip from our Southwest Regional Summit where we sit down with the true professionals of storytelling, the leadership team at Waco Tours, to discuss how telling the stories of their little city has turned into a thriving business.
This episode is sponsored by uForis VR. For more information, go to uForis.com.
For more information on the upcoming IMN 360 Student Housing Conference. Go to: https://www.imn.org/real-estate/conference/Student-Housing/
For questions or comments about Student Housing Insight, please email us at contact@StudentHousingInsight.com
SHI 0503 - COVID-19's Impact on Student Housing
SHI 0503 - Interface Conference Preview with Rich Kelley
SHI 0502 - 2 Approaches to Student Housing w/ Eddie Moreno & Brad Hastings
SHI 0501 - From Site Level to Supply Side
SHI 0500 - What's on Deck for 2020
Behind The Biz with SimpleBills
SHI 0418 - It's a Real Animal House
SHI 0417 - Bridges or Fences?
SHI 0416 - Rearview Mirrors & Windshields
0415 - Mindset over Market (Willie Butler)
SHI 0414 - Managing a Growing Student Housing Portfolio in 2019
SHI 0413 - Mental Health & Campus Resources
SHI 0412 - NMHC Conf Preview
SHI 0411 - SHI News and LeaseCon 2019
SHI 0410 - Student Housing & Short Term Rental Market
Behind the Biz with uForis
SHI 0409 - The TRUE Cost of the Resident Experience
SHI 0408 - Finish Strong
SHI 0407 - Summer Marketing
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