The Scalable Marketing Machine Podcast
Business:Entrepreneurship
Now starts the season of planning. We have hit the home stretch of 2021 and Q4 promises to be full of surprises, I’m sure.
Having a solid goal-setting practice is vital for growth and the one thing you can do for your business to mitigate risk in an ever-changing world.
How much money are you spending and where? What is your ROI? How is your social media team managing your budget? What is your cost per lead?
All of these answers can and need to be tracked on a regular basis for any business. That’s because the rate of change is outpacing our strategies.
When it comes to marketing, working on a quarterly basis turns to be really smart. Having the practice where you are reviewing 3 months worth of data, paying attention to changes in the market, and intentionally crafting a plan will help you stay ahead of the curve.
That’s why today I am sharing the exact high-level template that I use in my planning process for clients. It’s the one-pager you need to extract yourself from the weeds to see the forest from the trees.
I’m excited to guide you through the template to help you plan your quarterly marketing efforts.
MONDAY MOTIVATION: DREAM BIGGER
Ep. 87: Lazy Mid-Year Review and Planning
MONDAY MOTIVATION: BORDEM
Ep. 86: How to Lead through an IPO with Dale Saxman
MONDAY MOTIVATION: WHAT SHAPES YOUR THOUGHTS
MONDAY MOTIVATION: FIND MENTORS
Ep. 85: How to Align your Team and Crush Revenue Goals
MONDAY MOTIVATION: YOUR ANXIETY IS LYING TO YOU
Ep. 84: Why Goal Setting is Important for Sales and Marketing
MONDAY MOTIVATION: FINDING TIME VS MAKING TIME
EP 83: A Guide for an Effective Quarterly Planning Session
MONDAY MOTIVATION: SET BOUNDARIES WITH TECHNOLOGY
Ep. 82: 3 Ways to Actually Find your Potential Customers
MONDAY MOTIVATION: KEEP FREAKING GOING
Ep. 81: Entrepreneurship and Mindset, with Linda Andrews
MONDAY MOTIVATION: LOVE IS A VERB
Ep. 80: Launching on KickStarter with Founder, Olga Sinnreich
MONDAY MOTIVATION: DON’T FORGET TO MEDITATE
Ep. 79: Here is Why You Have a High Churn Rate and What to do About It
MONDAY MOTIVATION: YOU ARE ALWAYS GETTING BETTER
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