The Scalable Marketing Machine Podcast
Business:Entrepreneurship
Now starts the season of planning. We have hit the home stretch of 2021 and Q4 promises to be full of surprises, I’m sure.
Having a solid goal-setting practice is vital for growth and the one thing you can do for your business to mitigate risk in an ever-changing world.
How much money are you spending and where? What is your ROI? How is your social media team managing your budget? What is your cost per lead?
All of these answers can and need to be tracked on a regular basis for any business. That’s because the rate of change is outpacing our strategies.
When it comes to marketing, working on a quarterly basis turns to be really smart. Having the practice where you are reviewing 3 months worth of data, paying attention to changes in the market, and intentionally crafting a plan will help you stay ahead of the curve.
That’s why today I am sharing the exact high-level template that I use in my planning process for clients. It’s the one-pager you need to extract yourself from the weeds to see the forest from the trees.
I’m excited to guide you through the template to help you plan your quarterly marketing efforts.
Ep. 137: Ads Basics: Managing an Ad Manager
MONDAY MOTIVATION: MEASURE WHAT ACTUALLY MATTERS
Ep. 136: Frank Rose: The Power of Brand Storytelling
Ep. 135: Unlock Customer Attraction: Your Guide to Selecting the Perfect Lead Magnet
MONDAY MOTIVATION: GAN AND GAIN
Ep. 134: Mastering Brand Communication: Crafting an Impactful Homepage
MONDAY MOTIVATION: BIG VISION
Ep. 133: Navigating the IPO Journey: Mastering Leadership with Dale Saxman
MONDAY MOTIVATION: JUST GET STARTED
MONDAY MOTIVATION: YOU CAN’T DO IT ALL YOURSELF
Ep. 132: Mid-Year Blues? Listen to get Back on Track
MONDAY MOTIVATION: MID YEAR REVIEW
Ep. 131: The Entrepreneur’s North Star: Unlocking Success Through Accountability
MONDAY MOTIVATION: FEEDBACK LOOP
Ep. 130: The Costly Consequences of Cutting Corners in Marketing
MONDAY MOTIVATION: DON’T TAKE YOUR FOOT OFF THE GRASS
Ep. 129: 7 Essential Marketing Metrics for Startups
MONDAY MOTIVATION: GET BACK UP
Ep. 128: Maximizing Your Potential: Unleashing the Power of Marketing Strategy and Execution
MONDAY MOTIVATION: YOU MIGHT NOT HAVE ADHD
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