DMOU: Destination Marketing Organization University
Business:Management & Marketing
As DMOs have dedicated themselves over the past month to setting up a support net for their industry partners, it's time to ask "what's next" in the aftermath of the "shelter in place" orders that have halted the Visitor Economy in its tracks. For guidance in these difficult days, we reached out to our friend Julie Hart (CFO by design) for counsel. In this timely episode of DMOU, Julie shares her thoughts on dealing with declining revenues, re-imagining how DMOs will reorganize over the next six months and why accountability is more important than ever before. Plus, you'll hear a response to a Bonus Round question that conjures up visions of "I Love Lucy." Join us.
Shimo: Why MINT+ will be a Game Changer for DMOs
Steve Hayes: Marketing a Destination on Prime Video
Travel Oregon: Why Welcome Centers Still Matter
Rhanee Palma: Navigating the Language of Destination Sales
Billy Kolber & Kenny Porpora: Getting LGBTQ+ Right
Nicole Mahoney: The Critical Role of Collaboration in Tourism
Cathy Ritter: The High Value Visitor (it's More than Money)
Kristen Jarnagin: Owning Your Destination Story with Video
Paul Nursey: Environmental Sustainability
Joe Marinelli: Traversing a Pandemic
Elliott Ferguson: Tourism Diversity Matters
Racene Friede: Developing Exceptional Board Engagement
Patricia Washington: Alexandria's Transformation
Erin Francis-Cummings: The Research that Identifies the Future of Destination Marketing
Jim Cowan: A Different Kind of Economic Development
Dave Serino & Brian Matson: Digital Destination Marketing
Al Hutchinson: Actualizing the Promise of Diversity, Equity and Inclusion
Marc Garcia: Becoming an Autism Certified Community
Kurt Krause: Aligning Historical Competitors
Marsha Lindsay: The Future of the Future
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