In this podcast Toby Webb, founder and executive director of the Sustainable Wine Roundtable, and marketing consultant Joe Fattorini have a candid conversation about communicating sustainability to consumers.
Toby, representing his personal views and not those of the SWR, takes a deliberately provocative stance. He kicks off the conversation by suggesting that communicating sustainability in today's wine industry "is a waste of time." Trying to communicate sustainability is too difficult at the moment, he says, and it instead distracts us from the real business of sustainability in wine.
Joe, with his background as a tv presenter, marketing consultant, and wine merchant, brings in a different perspective, having typically worked closely with the customer as the starting point. Listen to the discussion to find out what points they agree on, and where they disagree.
Cedric Gravier winemaker at Domaine La Suffrene, on sustainability in Bandol
Sustainable wine making at Domaine Tempier, Bandol
Château de Bellet, a brief overview
Giacomo Conterno on making less but better and sustainable wine making approaches
Luisa Rocca from Bruno Rocca vineyard on sustainable wine
Frederic Tomayan of Domaine de la Begude on sustainable wine making in Bandol
Alan Manley from Bartolo Mascarello on a sustainable ethos and climate change
What is a sustainable wine closure? Corks vs. the rest
Sustainability from the ground up: The story of Château George 7, Fronsac
Trends in sustainable wine: The limits of Natural, the potential of circular approaches
What do consumers want from Champagne brands?
Consumers demand total transparency in wine. What does this look like?
Wine brands have a responsibility to lead on sustainability
Bertrand Michat on sustainability at Jaboulet
Matthieu Barret, Domaine Du Coulet, on making sustainable Cornas
The challenges of being organic in Condrieu
How the Crus Bourgeois du Médoc is pushing sustainability practice
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