In this podcast Toby Webb, founder and executive director of the Sustainable Wine Roundtable, and marketing consultant Joe Fattorini have a candid conversation about communicating sustainability to consumers.
Toby, representing his personal views and not those of the SWR, takes a deliberately provocative stance. He kicks off the conversation by suggesting that communicating sustainability in today's wine industry "is a waste of time." Trying to communicate sustainability is too difficult at the moment, he says, and it instead distracts us from the real business of sustainability in wine.
Joe, with his background as a tv presenter, marketing consultant, and wine merchant, brings in a different perspective, having typically worked closely with the customer as the starting point. Listen to the discussion to find out what points they agree on, and where they disagree.
Raymonds Thomsons on consumers and sustainable wine
Making sustainable wine in Wales, with Ancre Hill's David Morris
Stella Di Campalto on biodynamic winemaking in Tuscany
Andrea Felluga on the wines of Friuli, changing weather and sustainability
Saša Radikon on natural wine and sustainability
Interview with Chris Scott about sustainability trends in Wine
Beth Lopez, Vineyard Team and SIP Certified, on sustainable wine in California
Forgotten grapes and sustainable winemaking at Gravner, Friuli
Sustainable winemaking at Claiborne & Churchill, Edna Valley, California
Domaine Tempier interview, on sustainability and a new vineyard
Interview with Richard Sanford on Pinot Noir, sustainability and wine making in California
Chateau de Pibarnon and sustainable wine experimentation in Bandol
Château Durfort-Vivens, great value deuxième Grand Cru Classe Bordeaux
Vignelaure, the hidden gem of Provence reds
Jean-François Ott at Domaines Ott, on Provence and Bandol winemaking
Interview with Eric Boisseaux of Château Vannières, age worthy Bandol
Sustainable wine in California - A conversation with Peter Work
Bob Lindquist of Qupe wines on California wine sustainability (1 of 3 in series)
Domaine de Trévallon, legendary sustainable wine in Provence
Pascale Parodi, of Domaine du Gros Noré on sustainable wine making in Bandol
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