In this podcast Toby Webb, founder and executive director of the Sustainable Wine Roundtable, and marketing consultant Joe Fattorini have a candid conversation about communicating sustainability to consumers.
Toby, representing his personal views and not those of the SWR, takes a deliberately provocative stance. He kicks off the conversation by suggesting that communicating sustainability in today's wine industry "is a waste of time." Trying to communicate sustainability is too difficult at the moment, he says, and it instead distracts us from the real business of sustainability in wine.
Joe, with his background as a tv presenter, marketing consultant, and wine merchant, brings in a different perspective, having typically worked closely with the customer as the starting point. Listen to the discussion to find out what points they agree on, and where they disagree.
SWR Member Interview: Insights into the impact of B Corp certification
SWR Action Area Update: What's next for the Global Reference Framework?
SWR Action Area Update: What progress have we made with with the Bottle Weight Accord?
How German producers are collaborating to drive sustainability
SWR Member Interview: How to work with nature, not against it
What is vitiforestry and how can it benefit the vineyard?
SWR Webinar: Why join the Bottle Weight Accord?
In brief: What is the SWR Bottle Weight Accord and why should you join?
SWR Member Interview: What does the future hold for Margaret River wine?
SWR Member Interview: Advancing sustainability through direct-to-consumer wine retail
SWR Labour Standards Workshop: Developing a human rights management process
SWR Global Reference Framework Launch
SWR Labour Standards Workshop: Tools and experience from other sectors
SWR Labour Standards Workshop: What are labour and human rights?
SWR Member Interview: Sustainable and ethical procurement at scale
SWR launches the Bottle Weight Accord
Fictional case study: What a carbon positive wine would look like from vine to post-consumption
SWR Member Interview: How a leading wine company is implementing end-to-end sustainability
Carbon insetting and nature enhancement in wine
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