Listen in as Mickey and Dave discuss a marketing blunder on National Custodians Day and how a picture resulted in the removal of the post on LinkedIn in less than an hour.
Join us on this episode of Beyond Clean With ACE as Mickey Anderson shares her valuable insights on the importance of personalized and original images in building a compelling brand image.
Mickey is a highly accomplished marketing professional and the founder of a successful marketing agency in Canada.
With an impressive track record in the industry, Mickey has helped numerous businesses elevate their branding and social media strategies.
Her expertise lies in the creation of personalized and original images that effectively convey the essence of a brand.
By moving away from generic stock photos and embracing a more authentic approach, Mickey has revolutionized the way businesses connect with their target audience. Her insightful perspectives and innovative techniques have garnered attention and respect within the marketing community.
The key moments in this episode are:
00:00:00 - Introduction,
00:01:25 - The Importance of Thoughtful Marketing,
00:05:04 - Marketing Gone Wrong,
00:08:24 - Outsourcing Marketing,
00:10:46 - Taking Accountability,
00:14:35 - Importance of Communication and Quality Control,
00:16:26 - The Approval Process for Content Creation,
00:19:04 - The Importance of Personalized Images,
00:21:46 - Updating Website Images and Content,
00:23:15 - Challenges of Navigating Constant Changes,
00:28:39 - The Value of AI in Business,
00:29:59 - Leveraging Free Trials and Monthly Payments,
00:30:46 - Repurposing Old Videos,
00:33:02 - Regularly Reviewing Tech Stack,
00:35:11 - Learning from Mistakes and Helping Each Other,.
Reach Mickey at: https://www.heymickeyanderson.com/
WEBSITES
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ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
MICKEY ANDERSON: https://www.heymickeyanderson.com/
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BCWA S4:E40 Tommy Breedlove talks about his book, Legendary: A playbook for building and living a legendary life.
BCWA S4:E38 Dave talks about changing the norm and habits.
BCWA S4:E37 Dave talks about the Rock Star Keynote presentation for April 15th.
BCWA S4:E36 Ken Horton talks about concerns, focus and solutions.
BCWA S4:E35 Talking New Technologies and Floors with Sean DeVore at Mannington Mills
BCWA S4:E34 Kevin Chow VP Member Development at Triple S talks about distribution challenges.
BCWA S4:E33 Dave talks chemicals and measuring outcomes.
BCWA S4:E32 A clip from the LIVE remote learning class - Accredited Infection Prevention Expert 4.2.20
BCWA S4:E31 Accredited Infection Prevention Expert certification class.
BCWA S4:E31 David Reimann with Victory Innovations talks about infection prevention and technology.
BCWA S4:E30 Don Tracy with GEM Supply talks about the challenges of distribution during the COVID-19 pandemic.
BCWA S4:E29 Mo Bashar is a BSC in Kansas CIty - challenges from the Frontline!
BCWA S4:E28 Dave does a review of the questions/conversations of the week.
BCWA S4:E27 Joel Craddock from Docs Facility Services is talking about staying safe at home and work.
BCWA S4:E26 Darrel Hicks joins Dave to talk about professional certifications and best practices for infection prevention.
BCWA S4:E25 Dave is LIVE explaining the Rock Star Custodian Motivational Program
BCWA S4:E24 Ask Dave - talking about certifications, protocols, chemical application and processes.
BCWA S4:E23 Dave talks about First Responder Monday, what to do to protect yourself.
BCWA S4:E22 Dave is LIVE on a Sunday afternoon - IF YOU'RE GOING TO DO IT, DO IT RIGHT!
BCWA S4:E21 ASK Dave is taking questions LIVE every afternoon at 1 PM Eastern.
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