Listen in as Mickey and Dave discuss a marketing blunder on National Custodians Day and how a picture resulted in the removal of the post on LinkedIn in less than an hour.
Join us on this episode of Beyond Clean With ACE as Mickey Anderson shares her valuable insights on the importance of personalized and original images in building a compelling brand image.
Mickey is a highly accomplished marketing professional and the founder of a successful marketing agency in Canada.
With an impressive track record in the industry, Mickey has helped numerous businesses elevate their branding and social media strategies.
Her expertise lies in the creation of personalized and original images that effectively convey the essence of a brand.
By moving away from generic stock photos and embracing a more authentic approach, Mickey has revolutionized the way businesses connect with their target audience. Her insightful perspectives and innovative techniques have garnered attention and respect within the marketing community.
The key moments in this episode are:
00:00:00 - Introduction,
00:01:25 - The Importance of Thoughtful Marketing,
00:05:04 - Marketing Gone Wrong,
00:08:24 - Outsourcing Marketing,
00:10:46 - Taking Accountability,
00:14:35 - Importance of Communication and Quality Control,
00:16:26 - The Approval Process for Content Creation,
00:19:04 - The Importance of Personalized Images,
00:21:46 - Updating Website Images and Content,
00:23:15 - Challenges of Navigating Constant Changes,
00:28:39 - The Value of AI in Business,
00:29:59 - Leveraging Free Trials and Monthly Payments,
00:30:46 - Repurposing Old Videos,
00:33:02 - Regularly Reviewing Tech Stack,
00:35:11 - Learning from Mistakes and Helping Each Other,.
Reach Mickey at: https://www.heymickeyanderson.com/
WEBSITES
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ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
MICKEY ANDERSON: https://www.heymickeyanderson.com/
SOCIAL
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#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
BCWA S3:E22 Sean DeVore talks about Luxury Vinyl Floor Maintenance
BCWA S3:E21 Sean DeVore talks about Luxury Vinyl Flooring Types
BCWA S3:E20 Sean DeVore is LIVE talking about Luxury Vinyl flooring.
BCWA S3:E19 Jeff Gargas with TeachBetter.com talks with Dave about communication, engagement, generations…oh and cleaning!
BCWA S3:E18 Brian Consolino is on with Dave to talk about what Jan/San distributors can expect when they partner with the Academy.
BCWA S3:E17 Mike Seebeck and Dave talk about the FSMPA conference and what distributors can gain from working with the Academy.
BCWA S3:E16 Aaron is back talking about motivating individuals by finding out what is key to them, then what is key to us.
BCWA S3:E15 - Dan Wagner with Triple S is on the show to talk about his favorites; The Power of Clean and now,The Power of Why.
BCWA S3:E14 - Dr. Aaron Buchko and Dave had more to talk about in this continuation from last show. Listen to find out the first, two and three most important words in management.
BCWA S3:E13 - Dr. Aaron Buchko joins Dave while on vacation at Disney to talk about learning, gamification and much more. (Please pardon the background noise as they are by the pool)
S3:E01 - In this first episode of 2019, Raphel with Talbot House Solutions tells Dave about the affect the partnership with the Academy is having on the homeless in their shelter.
S3:E02 - David Swindle ll in his first podcast talks about the virtual world of technology and the cleaning industry.
S3:E4 - Jen with Earthlabs stops by to talk healthy cleaning agents.
S3:E5 - Heidi Wilcox on LinkedIn says, "The Only Green Cleaning & Public Health Infection Control Expert You Will Need! Practical & Effective Solutions for EVS!"
S3:E7 - Chris Croy comes on the show and lets us in on his family's newest adventure.
S3:E8 - Dan Weltin, Editor in Chief for Contracting Profits talks about the Clean Buildings Expo and the Rock Star program.
S3:E9 - Dave just thought he would catch you up on what is happening at the Academy.
S3:E10 - Jeff Beals, an international speaker talks with Dave about sales and self branding.
S3:E11 - Denise & Willard with the University of Maryland share their experience with the Rock Star program.
S3:E12 - Bobby Zagers joins Dave to talk restrooms and what the Academy is doing this month.
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