Listen in as Mickey and Dave discuss a marketing blunder on National Custodians Day and how a picture resulted in the removal of the post on LinkedIn in less than an hour.
Join us on this episode of Beyond Clean With ACE as Mickey Anderson shares her valuable insights on the importance of personalized and original images in building a compelling brand image.
Mickey is a highly accomplished marketing professional and the founder of a successful marketing agency in Canada.
With an impressive track record in the industry, Mickey has helped numerous businesses elevate their branding and social media strategies.
Her expertise lies in the creation of personalized and original images that effectively convey the essence of a brand.
By moving away from generic stock photos and embracing a more authentic approach, Mickey has revolutionized the way businesses connect with their target audience. Her insightful perspectives and innovative techniques have garnered attention and respect within the marketing community.
The key moments in this episode are:
00:00:00 - Introduction,
00:01:25 - The Importance of Thoughtful Marketing,
00:05:04 - Marketing Gone Wrong,
00:08:24 - Outsourcing Marketing,
00:10:46 - Taking Accountability,
00:14:35 - Importance of Communication and Quality Control,
00:16:26 - The Approval Process for Content Creation,
00:19:04 - The Importance of Personalized Images,
00:21:46 - Updating Website Images and Content,
00:23:15 - Challenges of Navigating Constant Changes,
00:28:39 - The Value of AI in Business,
00:29:59 - Leveraging Free Trials and Monthly Payments,
00:30:46 - Repurposing Old Videos,
00:33:02 - Regularly Reviewing Tech Stack,
00:35:11 - Learning from Mistakes and Helping Each Other,.
Reach Mickey at: https://www.heymickeyanderson.com/
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
MICKEY ANDERSON: https://www.heymickeyanderson.com/
SOCIAL
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TWITTER: https://twitter.com/rockstarsclean
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#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
BCWA S5:E26 Ken presents Rock Star Custodian Finalist Ron Crowley
Accredited Infection Prevention Expert 2022
BCWA S5:E25 Darrel Hicks on MRSA, COVID and pathogens.
BCWA S5:E24 Andrew Ries highlights cost vs. service and in-service education
BCWA S5:E23 Sean DeVore talks about carpet, dirt and choices.
BCWA S5:E22 Jerry Bauer on the value of VALUE!
BCWA S5:E21 Bill Fellows speaks about disinfectants in our COVID world.
BCWA S5:E20 Processing Surfaces for Health in a Pandemic World
BCWA S5:E19 Dr Greg Whiteley - Delta Variant and cleaning
BCWA:S5:E18 Sean DeVore on schools, floors and procrastination.
BCWA S5:E17 Bill Fellows and the value of certifications in a post COVID world.
BCWA S5:E16 Is the flooring you have meeting your expectations? Do you know about FSPMA?
BCWA S5:E15 Sean & Dave talk about getting and taking professional advice and hot rod Fords.
BCWA S5:E14 Sean DeVore is talking about cleaning residues from LV flooring.
BCWA S5:13 Dr. Aaron Buchko - The Leader's Journey to "Why"
BCWA S5:E12 Darrel Hicks -Calling all Leaders in Infection Prevention
BCWA S5:E11 Troy Raszka talks with us about our dirty HVAC systems and clean air.
BCWA S5:E10 Bill Fellows talks about cleaning, disinfecting and chemical safety.
BCWA S5:E9 Darrel Hicks addresses the new CDC guidelines on NOT disinfecting surfaces and using soap and water.
BCWA S5:E8 Sean DeVore with Mannington Mills is talking sales, technology and floors.
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