Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️
📝 Key Takeaways:
1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯
2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄
3️⃣ Finding your 'best-fit customers' for higher engagement 💡
...and more! Tune into the episode here:
Insights into B2B marketing trends in 2022 – Joel Harrison
Turning Fans into Customers and Customers into Fans - David Meerman Scott
Crossing The Chasm - 30 Years Later - Geoffrey Moore
How to Be Brave With Your Content Marketing - Ahava Leibtag
Lead Generation IRL - Pieter Limburg
How to create legendary category design for tech companies – Christopher Lochhead
Enabling Digital Transformation Through ABM – Thad Kahlow
Relationship Sales at Scale – Dan Englander
Global B2B Messaging and The Human Truth in Global B2B Campaigns – Tony Riley
Understanding The Core Ingredients to CX Success – Oliver Budworth
Programmatic Paid Social for B2B Marketing – Sam Karow
Insights into effective ABM trends for SaaS in 2022 – Shira Abel
How Virtual Events and Conferences Produce High Client Turnover Rates in a Post-covid World - Ike singh Kehal
How to Develop Strategic Visual Content That Will Drive the Future of Communication – Amy Balliett
”Marketing plans never work” – Ian Lurie
How Remarkable Customer Experience Can Be Your Best Sales and Marketing Strategy – Dan Gingiss
Double your revenue in 90 days – Simon Severino
Five things B2B Content Marketers need to know about working with influencer - Lee Odden
B2B Marketing Psychology – Larry Kotch
Demand Generation: Opening the Gates to Creativity - Neil Stoneman
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